{
  "version": "v7",
  "generated_utc": "2026-06-10T20:05:00Z",
  "public_safety": "Public-safe AI/LLM routing, technical SEO, schema, and claim-control maps. Internal lead lists, PPC spend/strategy, private competitor notes, prospect databases, and unpublished sales playbooks are excluded.",
  "purpose": "Measurement plan for determining whether AI support files help or hurt SEO, AI search, and lead generation.",
  "metrics": [
    {
      "metric": "/ai/ landing impressions/clicks in GSC",
      "desired_direction": "near-zero clicks; some crawl visibility is acceptable",
      "action_if_bad": "Confirm X-Robots-Tag noindex, follow and remove AI docs from public nav/internal links."
    },
    {
      "metric": "commercial page organic clicks",
      "desired_direction": "stable/up after upload",
      "action_if_bad": "Compare impacted pages to AI file upload date and recent content changes."
    },
    {
      "metric": "Good Fit inbound leads by original source",
      "desired_direction": "stable/up",
      "action_if_bad": "Check HubSpot source attribution, form routes, PPC UTMs, and affected landing pages."
    },
    {
      "metric": "AI-referral traffic",
      "desired_direction": "visible but not at expense of organic leads",
      "action_if_bad": "Segment ChatGPT/Perplexity/Copilot/etc. referrals by landing page and lead quality."
    },
    {
      "metric": "crawl/index status for /llms.txt and /llms-full.txt",
      "desired_direction": "accessible, valid content type",
      "action_if_bad": "Check server route, MIME type, cache/CDN, robots."
    },
    {
      "metric": "answer quality test score",
      "desired_direction": "average 4+ across rubric",
      "action_if_bad": "Update alias map, selector rules, claim guardrails, and page copy."
    }
  ],
  "recommended_review_cadence": [
    {
      "period": "first 7 days after upload",
      "checks": [
        "accessibility",
        "headers",
        "GSC URL inspection for root files",
        "no /ai/ landing-page ranking spike"
      ]
    },
    {
      "period": "14-30 days",
      "checks": [
        "GSC page movement",
        "AI/referral source traffic",
        "lead-source mix",
        "answer quality prompts"
      ]
    },
    {
      "period": "monthly",
      "checks": [
        "refresh AI DB from new product/page changes",
        "re-run URL/canonical watchlist",
        "update source crosswalk"
      ]
    }
  ],
  "hubspot_ga_notes": [
    "Standardize UTMs before using source-mix conclusions as proof of SEO impact.",
    "Separate AI/referral traffic from organic search and direct traffic when possible.",
    "Use Good Fit lead rate, not raw lead count alone."
  ]
}