{
  "version": "v8",
  "purpose": "Public-safe non-fit/negative-intent routing guardrails. Does not expose PPC strategy.",
  "records": [
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[nilfisk vacuum]",
      "context": "[nilfisk vacuum] | nilfisk vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Competitor / Adjacent Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial wet vac",
      "context": "commercial wet vac | commercial wet vac | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust vacuum",
      "context": "dust vacuum | dust vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty commercial vacuum cleaner",
      "context": "heavy duty commercial vacuum cleaner | heavy duty commercial vacuum cleaner | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collector vacuum",
      "context": "dust collector vacuum | dust collector vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "insulation removal vacuum",
      "context": "insulation removal vacuum | insulation removal vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aspiradoras comerciales",
      "context": "aspiradoras comerciales | aspiradoras comerciales | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aspiradoras para trabajo pesado",
      "context": "aspiradoras para trabajo pesado | aspiradoras para trabajo pesado | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "colector de polvos",
      "context": "colector de polvos | colector de polvos | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "colectores de polvo",
      "context": "colectores de polvo | colectores de polvo | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaners",
      "context": "commercial vacuum cleaners | commercial vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa shop vac",
      "context": "hepa shop vac | hepa shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa vacuum",
      "context": "hepa vacuum | hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sanitary vacuum cleaner",
      "context": "sanitary vacuum cleaner | sanitary vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop dust vacuum",
      "context": "shop dust vacuum | shop dust vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet and dry vacuum cleaner",
      "context": "wet and dry vacuum cleaner | wet and dry vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaner",
      "context": "commercial vacuum cleaner | commercial vacuum cleaner | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty vacuum cleaner",
      "context": "heavy duty vacuum cleaner | heavy duty vacuum cleaner | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty vacuum cleaners",
      "context": "heavy duty vacuum cleaners | heavy duty vacuum cleaners | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "nilfisk vacuum",
      "context": "nilfisk vacuum | nilfisk vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Competitor / Adjacent Brand | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Phrase | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty vacuum",
      "context": "heavy duty vacuum | heavy duty vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "professional vacuum cleaner",
      "context": "professional vacuum cleaner | professional vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ruwac parts",
      "context": "ruwac parts | ruwac parts | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora industrial uso rudo]",
      "context": "[aspiradora industrial uso rudo] | aspiradora industrial uso rudo | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora para trabajo pesado]",
      "context": "[aspiradora para trabajo pesado] | aspiradora para trabajo pesado | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora profesional]",
      "context": "[aspiradora profesional] | aspiradora profesional | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras comerciales]",
      "context": "[aspiradoras comerciales] | aspiradoras comerciales | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras industriales]",
      "context": "[aspiradoras industriales] | aspiradoras industriales | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuum]",
      "context": "[depureco industrial vacuum] | depureco industrial vacuum | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums corp]",
      "context": "[depureco industrial vacuums corp] | depureco industrial vacuums corp | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums usa]",
      "context": "[depureco industrial vacuums usa] | depureco industrial vacuums usa | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums]",
      "context": "[depureco industrial vacuums] | depureco industrial vacuums | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco m100]",
      "context": "[depureco m100] | depureco m100 | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco ram 280]",
      "context": "[depureco ram 280] | depureco ram 280 | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco usa]",
      "context": "[depureco usa] | depureco usa | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco vacuum]",
      "context": "[depureco vacuum] | depureco vacuum | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco]",
      "context": "[depureco] | depureco | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaner",
      "context": "commercial vacuum cleaner | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collection",
      "context": "dust collection | dust collection | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sawdust",
      "context": "sawdust | sawdust | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "atex",
      "context": "atex | atex | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "central vacuum system",
      "context": "central vacuum system | central vacuum system | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "centralized vacuum",
      "context": "centralized vacuum | centralized vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "combustible dust",
      "context": "combustible dust | combustible dust | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaner",
      "context": "commercial vacuum cleaner | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collection",
      "context": "dust collection | dust collection | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collector",
      "context": "dust collector | dust collector | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust extractor",
      "context": "dust extractor | dust extractor | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "explosion proof",
      "context": "explosion proof | explosion proof | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hazloc",
      "context": "hazloc | hazloc | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "nfpa",
      "context": "nfpa | nfpa | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oil mist collector",
      "context": "oil mist collector | oil mist collector | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sawdust",
      "context": "sawdust | sawdust | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop dust collector",
      "context": "shop dust collector | shop dust collector | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "silica",
      "context": "silica | silica | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "silica vacuum",
      "context": "silica vacuum | silica vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood chips",
      "context": "wood chips | wood chips | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaner",
      "context": "commercial vacuum cleaner | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collection",
      "context": "dust collection | dust collection | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collection",
      "context": "dust collection | dust collection | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collector",
      "context": "dust collector | dust collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collector",
      "context": "dust collector | dust collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust extractor",
      "context": "dust extractor | dust extractor | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust extractor",
      "context": "dust extractor | dust extractor | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum service",
      "context": "industrial vacuum service | industrial vacuum service | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oil mist collector",
      "context": "oil mist collector | oil mist collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oil mist collector",
      "context": "oil mist collector | oil mist collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sawdust",
      "context": "sawdust | sawdust | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sawdust",
      "context": "sawdust | sawdust | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop dust collector",
      "context": "shop dust collector | shop dust collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop dust collector",
      "context": "shop dust collector | shop dust collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "silica",
      "context": "silica | silica | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "silica",
      "context": "silica | silica | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood chips",
      "context": "wood chips | wood chips | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood chips",
      "context": "wood chips | wood chips | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood shavings",
      "context": "wood shavings | wood shavings | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery powered industrial vacuum",
      "context": "battery powered industrial vacuum | battery powered industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "delfin vacuum",
      "context": "delfin vacuum | delfin vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "good industrial vacuum cleaner",
      "context": "good industrial vacuum cleaner | good industrial vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "goodway industrial vacuum",
      "context": "goodway industrial vacuum | goodway industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty vacuum",
      "context": "heavy duty vacuum | heavy duty vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "heavy duty vacuum cleaner",
      "context": "heavy duty vacuum cleaner | heavy duty vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum",
      "context": "industrial vacuum | industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum cleaner heavy duty",
      "context": "industrial vacuum cleaner heavy duty | industrial vacuum cleaner heavy duty | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum cleaners",
      "context": "industrial vacuum cleaners | industrial vacuum cleaners | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum cleaners for sale",
      "context": "industrial vacuum cleaners for sale | industrial vacuum cleaners for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ruwac vacuum",
      "context": "ruwac vacuum | ruwac vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stainless steel vacuum",
      "context": "stainless steel vacuum | stainless steel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used industrial vacuum cleaners for sale",
      "context": "used industrial vacuum cleaners for sale | used industrial vacuum cleaners for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used industrial vacuum for sale",
      "context": "used industrial vacuum for sale | used industrial vacuum for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner industrial",
      "context": "vacuum cleaner industrial | vacuum cleaner industrial | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yellow belly sump sucker",
      "context": "yellow belly sump sucker | yellow belly sump sucker | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Review before using | High",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora industrial]",
      "context": "[aspiradora industrial] | aspiradora industrial | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras comerciales]",
      "context": "[aspiradoras comerciales] | aspiradoras comerciales | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras profesionales]",
      "context": "[aspiradoras profesionales] | aspiradoras profesionales | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco chip vacuum]",
      "context": "[depureco chip vacuum] | depureco chip vacuum | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuum]",
      "context": "[depureco industrial vacuum] | depureco industrial vacuum | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums corp]",
      "context": "[depureco industrial vacuums corp] | depureco industrial vacuums corp | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums usa]",
      "context": "[depureco industrial vacuums usa] | depureco industrial vacuums usa | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco industrial vacuums]",
      "context": "[depureco industrial vacuums] | depureco industrial vacuums | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco m100]",
      "context": "[depureco m100] | depureco m100 | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco ram 280]",
      "context": "[depureco ram 280] | depureco ram 280 | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco usa]",
      "context": "[depureco usa] | depureco usa | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco vacuum]",
      "context": "[depureco vacuum] | depureco vacuum | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco]",
      "context": "[depureco] | depureco | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before using",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial grade vacuum cleaner",
      "context": "commercial grade vacuum cleaner | commercial grade vacuum cleaner | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ruwac vacuum parts",
      "context": "ruwac vacuum parts | ruwac vacuum parts | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Competitor / Adjacent Brand | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "venturi system vacuum",
      "context": "venturi system vacuum | venturi system vacuum | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial grade vacuum cleaner]",
      "context": "[commercial grade vacuum cleaner] | commercial grade vacuum cleaner | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[ruwac vacuum parts]",
      "context": "[ruwac vacuum parts] | ruwac vacuum parts | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Competitor / Adjacent Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[venturi system vacuum]",
      "context": "[venturi system vacuum] | venturi system vacuum | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[american made vacuum cleaners]",
      "context": "[american made vacuum cleaners] | american made vacuum cleaners | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[grainger vacuum cleaners]",
      "context": "[grainger vacuum cleaners] | grainger vacuum cleaners | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[steam vacuum cleaner commercial]",
      "context": "[steam vacuum cleaner commercial] | steam vacuum cleaner commercial | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacuum cleaner commercial]",
      "context": "[vacuum cleaner commercial] | vacuum cleaner commercial | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacuum fittings]",
      "context": "[vacuum fittings] | vacuum fittings | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "delta vacuum system",
      "context": "delta vacuum system | delta vacuum system | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "whole home vacuum system",
      "context": "whole home vacuum system | whole home vacuum system | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "www dustcontrol com",
      "context": "www dustcontrol com | www dustcontrol com | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "troubleshooting",
      "context": "troubleshooting | troubleshooting | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vacuum for dust collection",
      "context": "best shop vacuum for dust collection | best shop vacuum for dust collection | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to reduce dust in warehouse",
      "context": "how to reduce dust in warehouse | how to reduce dust in warehouse | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "portable dust collection system",
      "context": "portable dust collection system | portable dust collection system | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner manufacturer corporation",
      "context": "vacuum cleaner manufacturer corporation | vacuum cleaner manufacturer corporation | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wall mounted vacuum cleaner for garage",
      "context": "wall mounted vacuum cleaner for garage | wall mounted vacuum cleaner for garage | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "16006 hepa vacuum",
      "context": "16006 hepa vacuum | 16006 hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "2023 best vacuum cleaner",
      "context": "2023 best vacuum cleaner | 2023 best vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ash vacuum with hepa filter",
      "context": "ash vacuum with hepa filter | ash vacuum with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial vacuum cleaners",
      "context": "best commercial vacuum cleaners | best commercial vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best cordless stick vacuum",
      "context": "best cordless stick vacuum | best cordless stick vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best cordless vacuum",
      "context": "best cordless vacuum | best cordless vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best hepa vacuums",
      "context": "best hepa vacuums | best hepa vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best high end vacuum cleaner",
      "context": "best high end vacuum cleaner | best high end vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vac for dust collection",
      "context": "best shop vac for dust collection | best shop vac for dust collection | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum cleaners",
      "context": "best vacuum cleaners | best vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum cleaners for dust",
      "context": "best vacuum cleaners for dust | best vacuum cleaners for dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best wet dry vacuum",
      "context": "best wet dry vacuum | best wet dry vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best wet dry vacuum cleaner",
      "context": "best wet dry vacuum cleaner | best wet dry vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "build clean dust control system",
      "context": "build clean dust control system | build clean dust control system | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cast n vac 1000",
      "context": "cast n vac 1000 | cast n vac 1000 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial car wash vacuum",
      "context": "commercial car wash vacuum | commercial car wash vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial car wash vacuum systems",
      "context": "commercial car wash vacuum systems | commercial car wash vacuum systems | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial hepa vacuums",
      "context": "commercial hepa vacuums | commercial hepa vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum with hepa filter",
      "context": "commercial vacuum with hepa filter | commercial vacuum with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dayton hepa vacuum",
      "context": "dayton hepa vacuum | dayton hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt hepa rrp vacuum",
      "context": "dewalt hepa rrp vacuum | dewalt hepa rrp vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "euroclean gd930 hepa vacuum parts",
      "context": "euroclean gd930 hepa vacuum parts | euroclean gd930 hepa vacuum parts | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor sander vacuum",
      "context": "floor sander vacuum | floor sander vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "h class vacuum cleaners",
      "context": "h class vacuum cleaners | h class vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa air purifier",
      "context": "hepa air purifier | hepa air purifier | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa filter commercial vacuum",
      "context": "hepa filter commercial vacuum | hepa filter commercial vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa vacuum commercial",
      "context": "hepa vacuum commercial | hepa vacuum commercial | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa vacuum lowes",
      "context": "hepa vacuum lowes | hepa vacuum lowes | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa vacuum rental",
      "context": "hepa vacuum rental | hepa vacuum rental | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepa vacuum wet dry",
      "context": "hepa vacuum wet dry | hepa vacuum wet dry | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hepavac",
      "context": "hepavac | hepavac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hi vac",
      "context": "hi vac | hi vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hospital vacuum cleaners",
      "context": "hospital vacuum cleaners | hospital vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial floor sweeper scrubber",
      "context": "industrial floor sweeper scrubber | industrial floor sweeper scrubber | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial leaf vacuum",
      "context": "industrial leaf vacuum | industrial leaf vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial sweeper machine",
      "context": "industrial sweeper machine | industrial sweeper machine | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "iq 426 hepa vacuum",
      "context": "iq 426 hepa vacuum | iq 426 hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "maxvac dust extractor",
      "context": "maxvac dust extractor | maxvac dust extractor | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "nikro hepa vacuum",
      "context": "nikro hepa vacuum | nikro hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oc vacuum",
      "context": "oc vacuum | oc vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oreck xl commercial vacuum cleaner",
      "context": "oreck xl commercial vacuum cleaner | oreck xl commercial vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "quietest dust collector for woodworking",
      "context": "quietest dust collector for woodworking | quietest dust collector for woodworking | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent a hepa vacuum",
      "context": "rent a hepa vacuum | rent a hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid vacuum cleaners",
      "context": "ridgid vacuum cleaners | ridgid vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid wet dry vacuums",
      "context": "ridgid wet dry vacuums | ridgid wet dry vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac for concrete dust",
      "context": "shop vac for concrete dust | shop vac for concrete dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac with hepa filter",
      "context": "shop vac with hepa filter | shop vac with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vacuum cleaners",
      "context": "shop vacuum cleaners | shop vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley 6 gallon wet dry vacuum",
      "context": "stanley 6 gallon wet dry vacuum | stanley 6 gallon wet dry vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sturdy vacuum cleaner",
      "context": "sturdy vacuum cleaner | sturdy vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sunbelt insulation vacuum",
      "context": "sunbelt insulation vacuum | sunbelt insulation vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant vacuum cleaner",
      "context": "tennant vacuum cleaner | tennant vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "top 10 cordless vacuum",
      "context": "top 10 cordless vacuum | top 10 cordless vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "top rated vacuum cleaners",
      "context": "top rated vacuum cleaners | top rated vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tremix vacuum dewatering system",
      "context": "tremix vacuum dewatering system | tremix vacuum dewatering system | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vaccum",
      "context": "vaccum | vaccum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacum cleaner",
      "context": "vacum cleaner | vacum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner horsepower",
      "context": "vacuum cleaner horsepower | vacuum cleaner horsepower | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner professional",
      "context": "vacuum cleaner professional | vacuum cleaner professional | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaners",
      "context": "vacuum cleaners | vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet dry vacuum cleaners",
      "context": "wet dry vacuum cleaners | wet dry vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet dry vacuum ratings",
      "context": "wet dry vacuum ratings | wet dry vacuum ratings | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "windsor vacuum cleaner",
      "context": "windsor vacuum cleaner | windsor vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "american made vacuum cleaners",
      "context": "american made vacuum cleaners | american made vacuum cleaners | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "black & decker air swivel vacuum cleaner",
      "context": "black & decker air swivel vacuum cleaner | black and decker air swivel vacuum cleaner | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial car wash vacuum parts",
      "context": "commercial car wash vacuum parts | commercial car wash vacuum parts | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "grainger vacuum cleaners",
      "context": "grainger vacuum cleaners | grainger vacuum cleaners | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner commercial",
      "context": "vacuum cleaner commercial | vacuum cleaner commercial | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cleaner for hotel use",
      "context": "vacuum cleaner for hotel use | vacuum cleaner for hotel use | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fittings",
      "context": "vacuum fittings | vacuum fittings | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial vacuum cleaner",
      "context": "best commercial vacuum cleaner | best commercial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "big vacuum cleaner",
      "context": "big vacuum cleaner | big vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "brandsmart vacuum cleaners",
      "context": "brandsmart vacuum cleaners | brandsmart vacuum cleaners | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial cordless vacuum cleaners",
      "context": "commercial cordless vacuum cleaners | commercial cordless vacuum cleaners | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum hose",
      "context": "commercial vacuum hose | commercial vacuum hose | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet cleaner",
      "context": "industrial carpet cleaner | industrial carpet cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet cleaner machine",
      "context": "industrial carpet cleaner machine | industrial carpet cleaner machine | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet cleaners",
      "context": "industrial carpet cleaners | industrial carpet cleaners | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet vacuum",
      "context": "industrial carpet vacuum | industrial carpet vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial cleaning equipment",
      "context": "industrial cleaning equipment | industrial cleaning equipment | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial handheld vacuums",
      "context": "industrial handheld vacuums | industrial handheld vacuums | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial strength carpet cleaner",
      "context": "industrial strength carpet cleaner | industrial strength carpet cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum truck for sale",
      "context": "industrial vacuum truck for sale | industrial vacuum truck for sale | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial walk behind vacuum",
      "context": "industrial walk behind vacuum | industrial walk behind vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "venturi vacuum generator",
      "context": "venturi vacuum generator | venturi vacuum generator | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what is an industrial vacuum cleaner",
      "context": "what is an industrial vacuum cleaner | what is an industrial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what is the best commercial vacuum cleaner",
      "context": "what is the best commercial vacuum cleaner | what is the best commercial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras delfin]",
      "context": "[aspiradoras delfin] | aspiradoras delfin | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Competitor / Adjacent Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial floor cleaning machines for sale]",
      "context": "[commercial floor cleaning machines for sale] | commercial floor cleaning machines for sale | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[sistema de aspiracion centralizada]",
      "context": "[sistema de aspiracion centralizada] | sistema de aspiracion centralizada | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement parts",
      "context": "replacement parts | replacement parts | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "troubleshooting",
      "context": "troubleshooting | troubleshooting | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement parts",
      "context": "replacement parts | replacement parts | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rug",
      "context": "rug | rug | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upholstery",
      "context": "upholstery | upholstery | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "built in",
      "context": "built in | built in | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "built in",
      "context": "built in | built in | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "built-in",
      "context": "built-in | built-in | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ackland grainger",
      "context": "ackland grainger | ackland grainger | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "altoka cleaning systems",
      "context": "altoka cleaning systems | altoka cleaning systems | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bags",
      "context": "bags | bags | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "belt",
      "context": "belt | belt | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cleaning supply",
      "context": "cleaning supply | cleaning supply | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless vacuum",
      "context": "cordless vacuum | cordless vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust collector parts",
      "context": "dust collector parts | dust collector parts | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust system blower rectangle transition",
      "context": "dust system blower rectangle transition | dust system blower rectangle transition | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "filter replacement",
      "context": "filter replacement | filter replacement | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor cleaner machine industrial",
      "context": "floor cleaner machine industrial | floor cleaner machine industrial | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "grainger products",
      "context": "grainger products | grainger products | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "grainger website",
      "context": "grainger website | grainger website | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home dust collectors",
      "context": "home dust collectors | home dust collectors | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hose",
      "context": "hose | hose | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial backpack vaccuum",
      "context": "industrial backpack vaccuum | industrial backpack vaccuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet cleaners",
      "context": "industrial carpet cleaners | industrial carpet cleaners | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial carpet cleaners",
      "context": "industrial carpet cleaners | industrial carpet cleaners | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial floor scrubbers",
      "context": "industrial floor scrubbers | industrial floor scrubbers | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial stick vacuum",
      "context": "industrial stick vacuum | industrial stick vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jet dust",
      "context": "jet dust | jet dust | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mop",
      "context": "mop | mop | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "motor",
      "context": "motor | motor | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parts",
      "context": "parts | parts | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "proteam commercial vacuum cleaners",
      "context": "proteam commercial vacuum cleaners | proteam commercial vacuum cleaners | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement filter",
      "context": "replacement filter | replacement filter | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sweeper",
      "context": "sweeper | sweeper | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sweeper",
      "context": "sweeper | sweeper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used industrial size sidewalk scrubber",
      "context": "used industrial size sidewalk scrubber | used industrial size sidewalk scrubber | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum bags",
      "context": "vacuum bags | vacuum bags | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pump",
      "context": "vacuum pump | vacuum pump | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "woodshop",
      "context": "woodshop | woodshop | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "woodworking",
      "context": "woodworking | woodworking | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "accessories",
      "context": "accessories | accessories | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "attachments",
      "context": "attachments | attachments | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bags",
      "context": "bags | bags | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car coolant",
      "context": "car coolant | car coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete grinding",
      "context": "concrete grinding | concrete grinding | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant fill",
      "context": "coolant fill | coolant fill | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant filler",
      "context": "coolant filler | coolant filler | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant hose",
      "context": "coolant hose | coolant hose | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant mixer",
      "context": "coolant mixer | coolant mixer | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzle",
      "context": "coolant nozzle | coolant nozzle | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzles",
      "context": "coolant nozzles | coolant nozzles | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant pipes",
      "context": "coolant pipes | coolant pipes | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant refill",
      "context": "coolant refill | coolant refill | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant system parts",
      "context": "coolant system parts | coolant system parts | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant vacuum fill",
      "context": "coolant vacuum fill | coolant vacuum fill | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system",
      "context": "cooling system | cooling system | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system fill tool",
      "context": "cooling system fill tool | cooling system fill tool | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system vacuum fill",
      "context": "cooling system vacuum fill | cooling system vacuum fill | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless vacuum",
      "context": "cordless vacuum | cordless vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "disposal",
      "context": "disposal | disposal | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "engine coolant",
      "context": "engine coolant | engine coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "filter",
      "context": "filter | filter | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "filter replacement",
      "context": "filter replacement | filter replacement | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gasket",
      "context": "gasket | gasket | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hose",
      "context": "hose | hose | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collector",
      "context": "mist collector | mist collector | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parts",
      "context": "parts | parts | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pod gasket",
      "context": "pod gasket | pod gasket | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement filter",
      "context": "replacement filter | replacement filter | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "service",
      "context": "service | service | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vacuum",
      "context": "shop vacuum | shop vacuum | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "truck coolant",
      "context": "truck coolant | truck coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum bags",
      "context": "vacuum bags | vacuum bags | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum hose",
      "context": "vacuum hose | vacuum hose | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pump",
      "context": "vacuum pump | vacuum pump | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "water vacuum",
      "context": "water vacuum | water vacuum | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet dry vac",
      "context": "wet dry vac | wet dry vac | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 2 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet vac",
      "context": "wet vac | wet vac | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "workshop vacuum",
      "context": "workshop vacuum | workshop vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "accessories",
      "context": "accessories | accessories | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "accessories",
      "context": "accessories | accessories | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "antifreeze",
      "context": "antifreeze | antifreeze | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "attachments",
      "context": "attachments | attachments | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "attachments",
      "context": "attachments | attachments | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "autozone",
      "context": "autozone | autozone | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bags",
      "context": "bags | bags | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bags",
      "context": "bags | bags | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery powered",
      "context": "battery powered | battery powered | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bleeder",
      "context": "bleeder | bleeder | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bosch dust extractor",
      "context": "bosch dust extractor | bosch dust extractor | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camero",
      "context": "camero | camero | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car coolant",
      "context": "car coolant | car coolant | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car coolant",
      "context": "car coolant | car coolant | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clarifier",
      "context": "clarifier | clarifier | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial",
      "context": "commercial | commercial | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete grinder",
      "context": "concrete grinder | concrete grinder | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete grinding",
      "context": "concrete grinding | concrete grinding | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete grinding",
      "context": "concrete grinding | concrete grinding | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant bleeder",
      "context": "coolant bleeder | coolant bleeder | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant fill",
      "context": "coolant fill | coolant fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant fill",
      "context": "coolant fill | coolant fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant filler",
      "context": "coolant filler | coolant filler | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant filler",
      "context": "coolant filler | coolant filler | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant flush",
      "context": "coolant flush | coolant flush | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant hose",
      "context": "coolant hose | coolant hose | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant hose",
      "context": "coolant hose | coolant hose | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant mixer",
      "context": "coolant mixer | coolant mixer | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant mixer",
      "context": "coolant mixer | coolant mixer | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzle",
      "context": "coolant nozzle | coolant nozzle | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzle",
      "context": "coolant nozzle | coolant nozzle | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzles",
      "context": "coolant nozzles | coolant nozzles | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant nozzles",
      "context": "coolant nozzles | coolant nozzles | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant pipes",
      "context": "coolant pipes | coolant pipes | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant pipes",
      "context": "coolant pipes | coolant pipes | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant pressure tester",
      "context": "coolant pressure tester | coolant pressure tester | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant refill",
      "context": "coolant refill | coolant refill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant refill",
      "context": "coolant refill | coolant refill | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant system parts",
      "context": "coolant system parts | coolant system parts | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant system parts",
      "context": "coolant system parts | coolant system parts | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant vacuum fill",
      "context": "coolant vacuum fill | coolant vacuum fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant vacuum fill",
      "context": "coolant vacuum fill | coolant vacuum fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system",
      "context": "cooling system | cooling system | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system",
      "context": "cooling system | cooling system | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system vacuum fill",
      "context": "cooling system vacuum fill | cooling system vacuum fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cooling system vacuum fill",
      "context": "cooling system vacuum fill | cooling system vacuum fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless vacuum",
      "context": "cordless vacuum | cordless vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "crawl space",
      "context": "crawl space | crawl space | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "definition",
      "context": "definition | definition | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "disposal",
      "context": "disposal | disposal | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "disposal",
      "context": "disposal | disposal | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "diy",
      "context": "diy | diy | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drain pump",
      "context": "drain pump | drain pump | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drywall",
      "context": "drywall | drywall | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ejector pump",
      "context": "ejector pump | ejector pump | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "engine coolant",
      "context": "engine coolant | engine coolant | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "engine coolant",
      "context": "engine coolant | engine coolant | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "engine ice coolant",
      "context": "engine ice coolant | engine ice coolant | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "evaporator",
      "context": "evaporator | evaporator | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "festool",
      "context": "festool | festool | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fill tool",
      "context": "fill tool | fill tool | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "filter",
      "context": "filter | filter | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "filter",
      "context": "filter | filter | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flood vacuum",
      "context": "flood vacuum | flood vacuum | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gasket",
      "context": "gasket | gasket | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gasket",
      "context": "gasket | gasket | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gasket table",
      "context": "gasket table | gasket table | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "homeowner",
      "context": "homeowner | homeowner | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hose",
      "context": "hose | hose | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hose",
      "context": "hose | hose | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowe",
      "context": "lowe | lowe | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collection",
      "context": "mist collection | mist collection | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collector",
      "context": "mist collector | mist collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collector",
      "context": "mist collector | mist collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mityvac",
      "context": "mityvac | mityvac | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parts",
      "context": "parts | parts | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parts",
      "context": "parts | parts | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plumbing",
      "context": "plumbing | plumbing | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pod gasket",
      "context": "pod gasket | pod gasket | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pod gasket",
      "context": "pod gasket | pod gasket | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond pump",
      "context": "pond pump | pond pump | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pressure tester",
      "context": "pressure tester | pressure tester | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "prestone",
      "context": "prestone | prestone | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "radiator",
      "context": "radiator | radiator | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rebuild kit",
      "context": "rebuild kit | rebuild kit | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refill kit",
      "context": "refill kit | refill kit | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "router table",
      "context": "router table | router table | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "router vacuum",
      "context": "router vacuum | router vacuum | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "safety data sheet",
      "context": "safety data sheet | safety data sheet | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sds",
      "context": "sds | sds | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "service",
      "context": "service | service | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "service",
      "context": "service | service | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on",
      "context": "snap on | snap on | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "spin dryer",
      "context": "spin dryer | spin dryer | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "submersible",
      "context": "submersible | submersible | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump hose",
      "context": "sump pump hose | sump pump hose | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump replacement",
      "context": "sump pump replacement | sump pump replacement | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "table",
      "context": "table | table | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "truck coolant",
      "context": "truck coolant | truck coolant | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "truck coolant",
      "context": "truck coolant | truck coolant | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fill",
      "context": "vacuum fill | vacuum fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum leak",
      "context": "vacuum leak | vacuum leak | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pod",
      "context": "vacuum pod | vacuum pod | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pods",
      "context": "vacuum pods | vacuum pods | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pump",
      "context": "vacuum pump | vacuum pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum tester",
      "context": "vacuum tester | vacuum tester | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what kind",
      "context": "what kind | what kind | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "woodworking",
      "context": "woodworking | woodworking | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upgrade",
      "context": "upgrade | upgrade | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial shop vac 55 gallon",
      "context": "industrial shop vac 55 gallon | industrial shop vac 55 gallon | Exact | Campaign | Sump Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuums for rent",
      "context": "industrial vacuums for rent | industrial vacuums for rent | Exact | Campaign | Sump Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "temp select vacuum pump oil sds",
      "context": "temp select vacuum pump oil sds | temp select vacuum pump oil sds | Exact | Campaign | Sump Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ac system vacuum",
      "context": "ac system vacuum | ac system vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "airlift coolant vacuum",
      "context": "airlift coolant vacuum | airlift coolant vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "airvac coolant refiller",
      "context": "airvac coolant refiller | airvac coolant refiller | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ald vacuum technologies",
      "context": "ald vacuum technologies | ald vacuum technologies | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aqua culture regular gravel vacuum cleaner",
      "context": "aqua culture regular gravel vacuum cleaner | aqua culture regular gravel vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium vacuum cleaner",
      "context": "aquarium vacuum cleaner | aquarium vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aspiradora de agua industrial",
      "context": "aspiradora de agua industrial | aspiradora de agua industrial | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "autovac industrial vacuum & air systems",
      "context": "autovac industrial vacuum & air systems | autovac industrial vacuum and air systems | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "backpack industrial vacuum",
      "context": "backpack industrial vacuum | backpack industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery operated industrial vacuum cleaner",
      "context": "battery operated industrial vacuum cleaner | battery operated industrial vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best coolant vacuum refill kit",
      "context": "best coolant vacuum refill kit | best coolant vacuum refill kit | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "big industrial vacuum",
      "context": "big industrial vacuum | big industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "big industrial vacuum cleaners",
      "context": "big industrial vacuum cleaners | big industrial vacuum cleaners | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cecor sump cleaner",
      "context": "cecor sump cleaner | cecor sump cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial truck vacuum cleaner",
      "context": "commercial truck vacuum cleaner | commercial truck vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum cleaners for large areas",
      "context": "commercial vacuum cleaners for large areas | commercial vacuum cleaners for large areas | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coolant sump pump",
      "context": "coolant sump pump | coolant sump pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson industrial vacuum",
      "context": "dyson industrial vacuum | dyson industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "eriez sump cleaner",
      "context": "eriez sump cleaner | eriez sump cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gardner denver vacuum pump oil",
      "context": "gardner denver vacuum pump oil | gardner denver vacuum pump oil | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "grainger vacuum",
      "context": "grainger vacuum | grainger vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gravel vacuum cleaner",
      "context": "gravel vacuum cleaner | gravel vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight coolant vacuum filler",
      "context": "harbor freight coolant vacuum filler | harbor freight coolant vacuum filler | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hi vac",
      "context": "hi vac | hi vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot industrial vacuum",
      "context": "home depot industrial vacuum | home depot industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial battery operated vacuum cleaner",
      "context": "industrial battery operated vacuum cleaner | industrial battery operated vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial portable vacuum",
      "context": "industrial portable vacuum | industrial portable vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial rumba",
      "context": "industrial rumba | industrial rumba | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial strength vacuum cleaners",
      "context": "industrial strength vacuum cleaners | industrial strength vacuum cleaners | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum cleaner amazon",
      "context": "industrial vacuum cleaner amazon | industrial vacuum cleaner amazon | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum equipment corp",
      "context": "industrial vacuum equipment corp | industrial vacuum equipment corp | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum for concrete floors",
      "context": "industrial vacuum for concrete floors | industrial vacuum for concrete floors | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "industrial vacuum ontario",
      "context": "industrial vacuum ontario | industrial vacuum ontario | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ivac industrial vacuum systems ltd",
      "context": "ivac industrial vacuum systems ltd | ivac industrial vacuum systems ltd | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "large industrial vacuum rental",
      "context": "large industrial vacuum rental | large industrial vacuum rental | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mityvac coolant vacuum",
      "context": "mityvac coolant vacuum | mityvac coolant vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "motor oil extractor",
      "context": "motor oil extractor | motor oil extractor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "motor oil extractor pump",
      "context": "motor oil extractor pump | motor oil extractor pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "n54 vacuum line replacement",
      "context": "n54 vacuum line replacement | n54 vacuum line replacement | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "renta de aspiradoras industriales",
      "context": "renta de aspiradoras industriales | renta de aspiradoras industriales | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rg3 portable refrigerant recovery machine",
      "context": "rg3 portable refrigerant recovery machine | rg3 portable refrigerant recovery machine | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sanitaire industrial vacuum",
      "context": "sanitaire industrial vacuum | sanitaire industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on coolant",
      "context": "snap on coolant | snap on coolant | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on coolant filler",
      "context": "snap on coolant filler | snap on coolant filler | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on coolant vacuum",
      "context": "snap on coolant vacuum | snap on coolant vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Protected Industrial Intent | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "spencer industrial vacuum",
      "context": "spencer industrial vacuum | spencer industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum bleed cooling system",
      "context": "vacuum bleed cooling system | vacuum bleed cooling system | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum coolant bleeder",
      "context": "vacuum coolant bleeder | vacuum coolant bleeder | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum coolant flush",
      "context": "vacuum coolant flush | vacuum coolant flush | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum cooling system",
      "context": "vacuum cooling system | vacuum cooling system | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum filling cooling system",
      "context": "vacuum filling cooling system | vacuum filling cooling system | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pump oil mist eliminator",
      "context": "vacuum pump oil mist eliminator | vacuum pump oil mist eliminator | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clearance",
      "context": "clearance | clearance | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hart",
      "context": "hart | hart | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pets",
      "context": "pets | pets | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rigid",
      "context": "rigid | rigid | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rug",
      "context": "rug | rug | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upholstery",
      "context": "upholstery | upholstery | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Parts / Accessories Risk | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "house",
      "context": "house | house | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras de mochila industriales]",
      "context": "[aspiradoras de mochila industriales] | aspiradoras de mochila industriales | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiratori industriali]",
      "context": "[aspiratori industriali] | aspiratori industriali | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Review before broad/campaign-level use",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum solutions",
      "context": "vacuum solutions | vacuum solutions | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Protected Industrial Intent | OK for Brand Campaign only / Review globally | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacuum solutions]",
      "context": "[vacuum solutions] | vacuum solutions | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Protected Industrial Intent | OK for Brand Campaign only / Review globally",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial vacuum cleaner]",
      "context": "[commercial vacuum cleaner] | commercial vacuum cleaner | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Protected Industrial Intent | OK for Brand Campaign only / Review globally",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[heavy duty vacuum cleaner]",
      "context": "[heavy duty vacuum cleaner] | heavy duty vacuum cleaner | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Protected Industrial Intent | OK for Brand Campaign only / Review globally",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tornado vacuum",
      "context": "tornado vacuum | tornado vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review by campaign scope",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "donaldson",
      "context": "donaldson | donaldson | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review by campaign scope",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "goodway vacuum",
      "context": "goodway vacuum | goodway vacuum | Phrase | Campaign | Sump Vacuums | NegativeKeywords (5).csv | 1 | Competitor / Adjacent Brand | Review by campaign scope | Medium",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hafco vacuum",
      "context": "hafco vacuum | hafco vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Competitor / Adjacent Brand | Review by campaign scope",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "beekman skid vac",
      "context": "beekman skid vac | beekman skid vac | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial backpack vacuum",
      "context": "best commercial backpack vacuum | best commercial backpack vacuum | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial shampoo vacuum",
      "context": "commercial shampoo vacuum | commercial shampoo vacuum | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial sweepers",
      "context": "commercial sweepers | commercial sweepers | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "construction vacuum rental",
      "context": "construction vacuum rental | construction vacuum rental | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pullman holt shop vac",
      "context": "pullman holt shop vac | pullman holt shop vac | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rock vacuum rental",
      "context": "rock vacuum rental | rock vacuum rental | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sullair vacuum",
      "context": "sullair vacuum | sullair vacuum | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tornado vacuum",
      "context": "tornado vacuum | tornado vacuum | Exact | Campaign | Brand Campaign | NegativeKeywords (5).csv | 1 | Competitor / Adjacent Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[beekman skid vac]",
      "context": "[beekman skid vac] | beekman skid vac | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[best commercial backpack vacuum]",
      "context": "[best commercial backpack vacuum] | best commercial backpack vacuum | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial shampoo vacuum]",
      "context": "[commercial shampoo vacuum] | commercial shampoo vacuum | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial sweepers]",
      "context": "[commercial sweepers] | commercial sweepers | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[construction vacuum rental]",
      "context": "[construction vacuum rental] | construction vacuum rental | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[pullman holt shop vac]",
      "context": "[pullman holt shop vac] | pullman holt shop vac | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[rock vacuum rental]",
      "context": "[rock vacuum rental] | rock vacuum rental | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[sullair vacuum]",
      "context": "[sullair vacuum] | sullair vacuum | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[tornado vacuum]",
      "context": "[tornado vacuum] | tornado vacuum | Exact | Campaign | Brand Campaign | -- | Negative keyword report (2).xlsx | 1 | Competitor / Adjacent Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[10 hp shop vac]",
      "context": "[10 hp shop vac] | 10 hp shop vac | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[advance floor scrubber]",
      "context": "[advance floor scrubber] | advance floor scrubber | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[advance vl500]",
      "context": "[advance vl500] | advance vl500 | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[clarke vacuum]",
      "context": "[clarke vacuum] | clarke vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[commercial vacuum companies]",
      "context": "[commercial vacuum companies] | commercial vacuum companies | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[dayton vacuum website]",
      "context": "[dayton vacuum website] | dayton vacuum website | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[edwards vacuum]",
      "context": "[edwards vacuum] | edwards vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[ermator s36 parts manual]",
      "context": "[ermator s36 parts manual] | ermator s36 parts manual | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[eureka commercial vacuum]",
      "context": "[eureka commercial vacuum] | eureka commercial vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[euroclean gd930 h]",
      "context": "[euroclean gd930 h] | euroclean gd930 h | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[fuller commercial vacuum]",
      "context": "[fuller commercial vacuum] | fuller commercial vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[hako minuteman vacuum]",
      "context": "[hako minuteman vacuum] | hako minuteman vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[intertek 4005850]",
      "context": "[intertek 4005850] | intertek 4005850 | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[mid america vacuum]",
      "context": "[mid america vacuum] | mid america vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[national vacuum equipment mansfield tx]",
      "context": "[national vacuum equipment mansfield tx] | national vacuum equipment mansfield tx | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Location / Address Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[nilfisk sweeper]",
      "context": "[nilfisk sweeper] | nilfisk sweeper | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[parker vacuum]",
      "context": "[parker vacuum] | parker vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[plumbing vacuum]",
      "context": "[plumbing vacuum] | plumbing vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[pro team vacuum]",
      "context": "[pro team vacuum] | pro team vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[pullman ermator s26 parts]",
      "context": "[pullman ermator s26 parts] | pullman ermator s26 parts | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[pulse bac parts]",
      "context": "[pulse bac parts] | pulse bac parts | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[pulse bac vacuum parts]",
      "context": "[pulse bac vacuum parts] | pulse bac vacuum parts | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[riccar vacuum]",
      "context": "[riccar vacuum] | riccar vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[shop vacuums & floor care]",
      "context": "[shop vacuums & floor care] | shop vacuums and floor care | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[spencer vacuum]",
      "context": "[spencer vacuum] | spencer vacuum | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Competitor / Adjacent Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacumax]",
      "context": "[vacumax] | vacumax | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacuum made in usa]",
      "context": "[vacuum made in usa] | vacuum made in usa | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[vacuum quick disconnect]",
      "context": "[vacuum quick disconnect] | vacuum quick disconnect | Exact | Ad group | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auction",
      "context": "auction | auction | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "career",
      "context": "career | career | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Jobs / Employment Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "careers",
      "context": "careers | careers | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Jobs / Employment Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "employment",
      "context": "employment | employment | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hiring",
      "context": "hiring | hiring | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "internship",
      "context": "internship | internship | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jobs",
      "context": "jobs | jobs | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Jobs / Employment Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "manual pdf free",
      "context": "manual pdf free | manual pdf free | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "repair manual",
      "context": "repair manual | repair manual | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "salary",
      "context": "salary | salary | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Jobs / Employment Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "second hand",
      "context": "second hand | second hand | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used depureco",
      "context": "used depureco | used depureco | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wiring diagram",
      "context": "wiring diagram | wiring diagram | Phrase | Ad group | Brand Campaign | Branded | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial wet and dry vacuums",
      "context": "commercial wet and dry vacuums | commercial wet and dry vacuums | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "electrolux vacuum",
      "context": "electrolux vacuum | electrolux vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "festool vacuum",
      "context": "festool vacuum | festool vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kydex vacuum press",
      "context": "kydex vacuum press | kydex vacuum press | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oreck vacuum",
      "context": "oreck vacuum | oreck vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "prolux vacuum",
      "context": "prolux vacuum | prolux vacuum | Exact | Campaign | Central Vacuum Systems | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Bissell",
      "context": "Bissell | bissell | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "DIY",
      "context": "DIY | diy | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Dyson",
      "context": "Dyson | dyson | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Hoover",
      "context": "Hoover | hoover | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Rug Doctor",
      "context": "Rug Doctor | rug doctor | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Shark",
      "context": "Shark | shark | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "career",
      "context": "career | career | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "forums",
      "context": "forums | forums | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Exact | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "images",
      "context": "images | images | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jobs",
      "context": "jobs | jobs | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pictures",
      "context": "pictures | pictures | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "second-hand",
      "context": "second-hand | second-hand | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Campaign | Competitor | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "airspade vac vacuum excavator",
      "context": "airspade vac vacuum excavator | airspade vac vacuum excavator | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bdsv2",
      "context": "bdsv2 | bdsv2 | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best wet vacuum for flooded basement",
      "context": "best wet vacuum for flooded basement | best wet vacuum for flooded basement | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "build clean filters",
      "context": "build clean filters | build clean filters | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial stick vacuum",
      "context": "commercial stick vacuum | commercial stick vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete slurry vacuum",
      "context": "concrete slurry vacuum | concrete slurry vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hyla vacuum",
      "context": "hyla vacuum | hyla vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "insulation vacuum rental",
      "context": "insulation vacuum rental | insulation vacuum rental | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "professional carpet cleaner vacuum",
      "context": "professional carpet cleaner vacuum | professional carpet cleaner vacuum | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rrp vacuums",
      "context": "rrp vacuums | rrp vacuums | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "strongest shop vac",
      "context": "strongest shop vac | strongest shop vac | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "top rated shop vac",
      "context": "top rated shop vac | top rated shop vac | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vodex salon air",
      "context": "vodex salon air | vodex salon air | Exact | Campaign | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "085845 dirt devil",
      "context": "085845 dirt devil | 085845 dirt devil | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "2 gallon shop vac",
      "context": "2 gallon shop vac | 2 gallon shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "2rpd8",
      "context": "2rpd8 | 2rpd8 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "4 extra x4",
      "context": "4 extra x4 | 4 extra x4 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "4 gallon ridgid shop vac",
      "context": "4 gallon ridgid shop vac | 4 gallon ridgid shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "41 x sweepers",
      "context": "41 x sweepers | 41 x sweepers | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "4x8 workbench tools vacuum power and dust separator",
      "context": "4x8 workbench tools vacuum power and dust separator | 4x8 workbench tools vacuum power and dust separator | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "5 gallon shop vac",
      "context": "5 gallon shop vac | 5 gallon shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "advance adgility 10xp",
      "context": "advance adgility 10xp | advance adgility 10xp | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "advance sc4000",
      "context": "advance sc4000 | advance sc4000 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aerus electrolux vacuum",
      "context": "aerus electrolux vacuum | aerus electrolux vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aerus vacuum",
      "context": "aerus vacuum | aerus vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "altonindustries com",
      "context": "altonindustries com | altonindustries com | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aspiradoras comerciales para carpeta",
      "context": "aspiradoras comerciales para carpeta | aspiradoras comerciales para carpeta | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto scrubber machine",
      "context": "auto scrubber machine | auto scrubber machine | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "b001ndnv18",
      "context": "b001ndnv18 | b001ndnv18 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "b00is94bws",
      "context": "b00is94bws | b00is94bws | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "backpack vacuum commercial",
      "context": "backpack vacuum commercial | backpack vacuum commercial | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bauer vacuum",
      "context": "bauer vacuum | bauer vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial vacuum consumer reports",
      "context": "best commercial vacuum consumer reports | best commercial vacuum consumer reports | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best german vacuum",
      "context": "best german vacuum | best german vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop cac",
      "context": "best shop cac | best shop cac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vac",
      "context": "best shop vac | best shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vac for car detailing",
      "context": "best shop vac for car detailing | best shop vac for car detailing | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vac for fine dust",
      "context": "best shop vac for fine dust | best shop vac for fine dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vac for woodworking",
      "context": "best shop vac for woodworking | best shop vac for woodworking | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vacs",
      "context": "best shop vacs | best shop vacs | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vacuum",
      "context": "best shop vacuum | best shop vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best shop vacuum for fine dust",
      "context": "best shop vacuum for fine dust | best shop vacuum for fine dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best upright vacuum",
      "context": "best upright vacuum | best upright vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum 2024",
      "context": "best vacuum 2024 | best vacuum 2024 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum for drywall sander",
      "context": "best vacuum for drywall sander | best vacuum for drywall sander | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum for dust mites",
      "context": "best vacuum for dust mites | best vacuum for dust mites | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum for pet hair and hardwood floors and carpet",
      "context": "best vacuum for pet hair and hardwood floors and carpet | best vacuum for pet hair and hardwood floors and carpet | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best vacuum for the money",
      "context": "best vacuum for the money | best vacuum for the money | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best wet dry vacuum for car detailing",
      "context": "best wet dry vacuum for car detailing | best wet dry vacuum for car detailing | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "blastrac vacuum bdc 1216",
      "context": "blastrac vacuum bdc 1216 | blastrac vacuum bdc 1216 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "buildclean air scrubber",
      "context": "buildclean air scrubber | buildclean air scrubber | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cleaning warehouse floors",
      "context": "cleaning warehouse floors | cleaning warehouse floors | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial backpack vacuum",
      "context": "commercial backpack vacuum | commercial backpack vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial carpet cleaner machine",
      "context": "commercial carpet cleaner machine | commercial carpet cleaner machine | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial hand vacuum",
      "context": "commercial hand vacuum | commercial hand vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial insulation vacuum",
      "context": "commercial insulation vacuum | commercial insulation vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial upright vacuum",
      "context": "commercial upright vacuum | commercial upright vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum rental",
      "context": "commercial vacuum rental | commercial vacuum rental | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman vacuum wet dry",
      "context": "craftsman vacuum wet dry | craftsman vacuum wet dry | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cs7000",
      "context": "cs7000 | cs7000 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "deep cleaning vacuum",
      "context": "deep cleaning vacuum | deep cleaning vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "deep cleaning vacuums",
      "context": "deep cleaning vacuums | deep cleaning vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt vacuum",
      "context": "dewalt vacuum | dewalt vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drywall saw with vacuum attachment",
      "context": "drywall saw with vacuum attachment | drywall saw with vacuum attachment | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dust devil vacuum",
      "context": "dust devil vacuum | dust devil vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "eagle power products group",
      "context": "eagle power products group | eagle power products group | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "enviroflex snorkvac",
      "context": "enviroflex snorkvac | enviroflex snorkvac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "euroclean vacuum",
      "context": "euroclean vacuum | euroclean vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flex vacuum",
      "context": "flex vacuum | flex vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flex vce 44 ac",
      "context": "flex vce 44 ac | flex vce 44 ac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor cleaners for sale",
      "context": "floor cleaners for sale | floor cleaners for sale | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubber machine",
      "context": "floor scrubber machine | floor scrubber machine | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubbers for sale",
      "context": "floor scrubbers for sale | floor scrubbers for sale | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor sweepers",
      "context": "floor sweepers | floor sweepers | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hercules vacuum",
      "context": "hercules vacuum | hercules vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "highest cfm shop vac",
      "context": "highest cfm shop vac | highest cfm shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot wet dry vac",
      "context": "home depot wet dry vac | home depot wet dry vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover vacuum",
      "context": "hoover vacuum | hoover vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how much does a shop vac cost",
      "context": "how much does a shop vac cost | how much does a shop vac cost | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hurricane 600 vacuum for sale",
      "context": "hurricane 600 vacuum for sale | hurricane 600 vacuum for sale | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hyper tough 5 gallon wet dry vac",
      "context": "hyper tough 5 gallon wet dry vac | hyper tough 5 gallon wet dry vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "insulation vacuum",
      "context": "insulation vacuum | insulation vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "insulation vacuums",
      "context": "insulation vacuums | insulation vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial machines",
      "context": "janitorial machines | janitorial machines | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jet dc 650",
      "context": "jet dc 650 | jet dc 650 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "karcher professional",
      "context": "karcher professional | karcher professional | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kirby sweeper",
      "context": "kirby sweeper | kirby sweeper | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "koblenz vacuum",
      "context": "koblenz vacuum | koblenz vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "low noise shop vac",
      "context": "low noise shop vac | low noise shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mechanical floor sweeper",
      "context": "mechanical floor sweeper | mechanical floor sweeper | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "metro datavac pro",
      "context": "metro datavac pro | metro datavac pro | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "meyer versa vac",
      "context": "meyer versa vac | meyer versa vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "miele vacuum",
      "context": "miele vacuum | miele vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee 6 gallon vacuum",
      "context": "milwaukee 6 gallon vacuum | milwaukee 6 gallon vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "most powerful small shop vac",
      "context": "most powerful small shop vac | most powerful small shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "numatic vacuum",
      "context": "numatic vacuum | numatic vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "professional cleaning equipment",
      "context": "professional cleaning equipment | professional cleaning equipment | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rainbow vacuum",
      "context": "rainbow vacuum | rainbow vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid 4 gallon wet dry vac",
      "context": "ridgid 4 gallon wet dry vac | ridgid 4 gallon wet dry vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid 6 gallon",
      "context": "ridgid 6 gallon | ridgid 6 gallon | Phrase | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid vacuum 16 gallon",
      "context": "ridgid vacuum 16 gallon | ridgid vacuum 16 gallon | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rip clean extractor kit",
      "context": "rip clean extractor kit | rip clean extractor kit | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ritello",
      "context": "ritello | ritello | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rnvac",
      "context": "rnvac | rnvac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sase bull 300 price",
      "context": "sase bull 300 price | sase bull 300 price | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sase vacuum",
      "context": "sase vacuum | sase vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark vacuum",
      "context": "shark vacuum | shark vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac for dust",
      "context": "shop vac for dust | shop vac for dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac for sale",
      "context": "shop vac for sale | shop vac for sale | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac wet dry vac",
      "context": "shop vac wet dry vac | shop vac wet dry vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shopvac com",
      "context": "shopvac com | shopvac com | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley 4.0 wet dry vac",
      "context": "stanley 4.0 wet dry vac | stanley 4 0 wet dry vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "the sweeper com",
      "context": "the sweeper com | the sweeper com | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "trident vacuum",
      "context": "trident vacuum | trident vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "unitec vacuum",
      "context": "unitec vacuum | unitec vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upc 194767110017",
      "context": "upc 194767110017 | upc 194767110017 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upc 814953010494",
      "context": "upc 814953010494 | upc 814953010494 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used insulation vacuum for sale",
      "context": "used insulation vacuum for sale | used insulation vacuum for sale | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "utilivac",
      "context": "utilivac | utilivac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacport",
      "context": "vacport | vacport | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum comerciales",
      "context": "vacuum comerciales | vacuum comerciales | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum craftsman",
      "context": "vacuum craftsman | vacuum craftsman | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum for dental office",
      "context": "vacuum for dental office | vacuum for dental office | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum for insulation removal rental",
      "context": "vacuum for insulation removal rental | vacuum for insulation removal rental | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum wholesaler",
      "context": "vacuum wholesaler | vacuum wholesaler | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "viper floor scrubber fang 20",
      "context": "viper floor scrubber fang 20 | viper floor scrubber fang 20 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "viper floor sweeper",
      "context": "viper floor sweeper | viper floor sweeper | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vodex",
      "context": "vodex | vodex | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vulcan vacuum",
      "context": "vulcan vacuum | vulcan vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walk behind floor scrubber",
      "context": "walk behind floor scrubber | walk behind floor scrubber | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "warehouse floor scrubber",
      "context": "warehouse floor scrubber | warehouse floor scrubber | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wet dry vacuum rental",
      "context": "wet dry vacuum rental | wet dry vacuum rental | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what is the most powerful small shop vac",
      "context": "what is the most powerful small shop vac | what is the most powerful small shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wholesale vacuums",
      "context": "wholesale vacuums | wholesale vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "work bench vacuum",
      "context": "work bench vacuum | work bench vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "www shopvac com",
      "context": "www shopvac com | www shopvac com | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuum companies",
      "context": "commercial vacuum companies | commercial vacuum companies | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dayton vacuum website",
      "context": "dayton vacuum website | dayton vacuum website | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "duct cleaning machines for sale",
      "context": "duct cleaning machines for sale | duct cleaning machines for sale | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ermator s36 parts manual",
      "context": "ermator s36 parts manual | ermator s36 parts manual | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "eureka commercial vacuum",
      "context": "eureka commercial vacuum | eureka commercial vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "euroclean gd930 h",
      "context": "euroclean gd930 h | euroclean gd930 h | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fuller commercial vacuum",
      "context": "fuller commercial vacuum | fuller commercial vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mid america vacuum",
      "context": "mid america vacuum | mid america vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "national vacuum equipment mansfield tx",
      "context": "national vacuum equipment mansfield tx | national vacuum equipment mansfield tx | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Location / Address Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "nilfisk sweeper",
      "context": "nilfisk sweeper | nilfisk sweeper | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parker vacuum",
      "context": "parker vacuum | parker vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plumbing vacuum",
      "context": "plumbing vacuum | plumbing vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pro team vacuum",
      "context": "pro team vacuum | pro team vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pulse bac parts",
      "context": "pulse bac parts | pulse bac parts | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pulse bac vacuum parts",
      "context": "pulse bac vacuum parts | pulse bac vacuum parts | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark vacuum",
      "context": "shark vacuum | shark vacuum | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vacuums & floor care",
      "context": "shop vacuums & floor care | shop vacuums and floor care | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacumax",
      "context": "vacumax | vacumax | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum made in usa",
      "context": "vacuum made in usa | vacuum made in usa | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum quick disconnect",
      "context": "vacuum quick disconnect | vacuum quick disconnect | Exact | Campaign | May Sale Offer | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "55 gallon vacuum",
      "context": "55 gallon vacuum | 55 gallon vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "air and vacuum machines for gas stations",
      "context": "air and vacuum machines for gas stations | air and vacuum machines for gas stations | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial canister vacuum",
      "context": "best commercial canister vacuum | best commercial canister vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best commercial vacuum",
      "context": "best commercial vacuum | best commercial vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial air and vacuum machines",
      "context": "commercial air and vacuum machines | commercial air and vacuum machines | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial car vacuum",
      "context": "commercial car vacuum | commercial car vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial carpet cleaning machines for sale near me",
      "context": "commercial carpet cleaning machines for sale near me | commercial carpet cleaning machines for sale near me | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial carpet steam cleaner",
      "context": "commercial carpet steam cleaner | commercial carpet steam cleaner | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial cleaning equipment",
      "context": "commercial cleaning equipment | commercial cleaning equipment | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial grade vacuum",
      "context": "commercial grade vacuum | commercial grade vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial lawn vacuum",
      "context": "commercial lawn vacuum | commercial lawn vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial rug cleaning machine",
      "context": "commercial rug cleaning machine | commercial rug cleaning machine | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial vacuums",
      "context": "commercial vacuums | commercial vacuums | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "duct cleaning machine",
      "context": "duct cleaning machine | duct cleaning machine | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "edwards vacuum arizona",
      "context": "edwards vacuum arizona | edwards vacuum arizona | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "electrolux commercial vacuum",
      "context": "electrolux commercial vacuum | electrolux commercial vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "high powered insulation vacuum",
      "context": "high powered insulation vacuum | high powered insulation vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kranzle vacuum",
      "context": "kranzle vacuum | kranzle vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lindhaus vacuum",
      "context": "lindhaus vacuum | lindhaus vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mastervac france",
      "context": "mastervac france | mastervac france | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pacvac vacuum",
      "context": "pacvac vacuum | pacvac vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parking lot sweeper for sale",
      "context": "parking lot sweeper for sale | parking lot sweeper for sale | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "powr flite",
      "context": "powr flite | powr flite | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "professional carpet cleaning machine",
      "context": "professional carpet cleaning machine | professional carpet cleaning machine | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "professional cleaning vacuum",
      "context": "professional cleaning vacuum | professional cleaning vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ram vac",
      "context": "ram vac | ram vac | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sensor s12",
      "context": "sensor s12 | sensor s12 | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley vacuum",
      "context": "stanley vacuum | stanley vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "uline vacuum",
      "context": "uline vacuum | uline vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vac truck manufacturers",
      "context": "vac truck manufacturers | vac truck manufacturers | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum professional cleaning",
      "context": "vacuum professional cleaning | vacuum professional cleaning | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum truck",
      "context": "vacuum truck | vacuum truck | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wheelbarrow vacuum",
      "context": "wheelbarrow vacuum | wheelbarrow vacuum | Exact | Ad group | May Sale Offer | Test Offer | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[accesorios para aspiradora]",
      "context": "[accesorios para aspiradora] | accesorios para aspiradora | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora inalámbrica wet and dry m500]",
      "context": "[aspiradora inalámbrica wet and dry m500] | aspiradora inal mbrica wet and dry m500 | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora para taller]",
      "context": "[aspiradora para taller] | aspiradora para taller | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras dayton]",
      "context": "[aspiradoras dayton] | aspiradoras dayton | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras para taller]",
      "context": "[aspiradoras para taller] | aspiradoras para taller | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[cepillo para aspiradora]",
      "context": "[cepillo para aspiradora] | cepillo para aspiradora | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco ram280]",
      "context": "[depureco ram280] | depureco ram280 | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[depureco vacuums]",
      "context": "[depureco vacuums] | depureco vacuums | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[kubota aspiradora]",
      "context": "[kubota aspiradora] | kubota aspiradora | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[partes para aspiradoras]",
      "context": "[partes para aspiradoras] | partes para aspiradoras | Exact | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "branded",
      "context": "branded | branded | -- | Campaign | P-Max-Industrial | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Bissel",
      "context": "Bissel | bissel | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "Phrase match:",
      "context": "Phrase match: | phrase match | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Automotive / Non-Industrial Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "canister",
      "context": "canister | canister | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car vacuum",
      "context": "car vacuum | car vacuum | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Automotive / Non-Industrial Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "career",
      "context": "career | career | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "careers",
      "context": "careers | careers | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet",
      "context": "carpet | carpet | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaners",
      "context": "carpet cleaners | carpet cleaners | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet vacuum",
      "context": "carpet vacuum | carpet vacuum | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Exact | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clearance",
      "context": "clearance | clearance | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "discount",
      "context": "discount | discount | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "diy",
      "context": "diy | diy | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hart",
      "context": "hart | hart | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hiring",
      "context": "hiring | hiring | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jobs",
      "context": "jobs | jobs | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pdf",
      "context": "pdf | pdf | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plans",
      "context": "plans | plans | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool vacuum",
      "context": "pool vacuum | pool vacuum | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "repair",
      "context": "repair | repair | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rigid",
      "context": "rigid | rigid | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rug",
      "context": "rug | rug | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rug cleaner",
      "context": "rug cleaner | rug cleaner | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "salary",
      "context": "salary | salary | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Jobs / Employment Noise | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "second hand",
      "context": "second hand | second hand | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upholstery",
      "context": "upholstery | upholstery | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Campaign | Product Campaign | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet",
      "context": "carpet | carpet | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Broad match | Campaign | Product Campaign | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "built-in",
      "context": "built-in | built-in | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Ad group | Product Campaign | Central Vacuum Systems | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "acme cleaning equipment; inc.",
      "context": "acme cleaning equipment; inc. | acme cleaning equipment inc | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aercology",
      "context": "aercology | aercology | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auction",
      "context": "auction | auction | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "backpack vacuum",
      "context": "backpack vacuum | backpack vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "brake bleeder",
      "context": "brake bleeder | brake bleeder | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "canister vacuum",
      "context": "canister vacuum | canister vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car vacuum",
      "context": "car vacuum | car vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet extractor",
      "context": "carpet extractor | carpet extractor | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheapest",
      "context": "cheapest | cheapest | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cleaning supply",
      "context": "cleaning supply | cleaning supply | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial cleaning",
      "context": "commercial cleaning | commercial cleaning | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial compact street sweeper",
      "context": "commercial compact street sweeper | commercial compact street sweeper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Location / Address Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial floor mop machine",
      "context": "commercial floor mop machine | commercial floor mop machine | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial janitorial supplies near me",
      "context": "commercial janitorial supplies near me | commercial janitorial supplies near me | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial steam cleaning machines",
      "context": "commercial steam cleaning machines | commercial steam cleaning machines | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "costco",
      "context": "costco | costco | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "delta dust",
      "context": "delta dust | delta dust | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "does milwaukee make a scrubber machine",
      "context": "does milwaukee make a scrubber machine | does milwaukee make a scrubber machine | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drain vacuum",
      "context": "drain vacuum | drain vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dry steam",
      "context": "dry steam | dry steam | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "econoline",
      "context": "econoline | econoline | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "eureka",
      "context": "eureka | eureka | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "festool",
      "context": "festool | festool | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor cleaner",
      "context": "floor cleaner | floor cleaner | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor machine",
      "context": "floor machine | floor machine | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubber",
      "context": "floor scrubber | floor scrubber | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubber",
      "context": "floor scrubber | floor scrubber | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubbers",
      "context": "floor scrubbers | floor scrubbers | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor sweeper",
      "context": "floor sweeper | floor sweeper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "garage vacuum",
      "context": "garage vacuum | garage vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "grizzly",
      "context": "grizzly | grizzly | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter vacuum",
      "context": "gutter vacuum | gutter vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld vacuum",
      "context": "handheld vacuum | handheld vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hydro excavation",
      "context": "hydro excavation | hydro excavation | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "irobot",
      "context": "irobot | irobot | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial",
      "context": "janitorial | janitorial | Broad match | Ad group | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial",
      "context": "janitorial | janitorial | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial cleaning supplies",
      "context": "janitorial cleaning supplies | janitorial cleaning supplies | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "laguna",
      "context": "laguna | laguna | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lavex janitorial",
      "context": "lavex janitorial | lavex janitorial | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf vacuum",
      "context": "leaf vacuum | leaf vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "litter vacuum",
      "context": "litter vacuum | litter vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowe",
      "context": "lowe | lowe | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowe's",
      "context": "lowe's | lowe s | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "miele",
      "context": "miele | miele | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mop",
      "context": "mop | mop | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oneida",
      "context": "oneida | oneida | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parking lot vacuum sweeper rental",
      "context": "parking lot vacuum sweeper rental | parking lot vacuum sweeper rental | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "parkside jet wash",
      "context": "parkside jet wash | parkside jet wash | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond vacuum",
      "context": "pond vacuum | pond vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool vacuum",
      "context": "pool vacuum | pool vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "porter cable",
      "context": "porter cable | porter cable | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "potholing",
      "context": "potholing | potholing | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pressure washer",
      "context": "pressure washer | pressure washer | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rebuild",
      "context": "rebuild | rebuild | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refrigerant",
      "context": "refrigerant | refrigerant | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "repair",
      "context": "repair | repair | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot vacuum",
      "context": "robot vacuum | robot vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robotic vacuum",
      "context": "robotic vacuum | robotic vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "roomba",
      "context": "roomba | roomba | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "second hand",
      "context": "second hand | second hand | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic vacuum",
      "context": "septic vacuum | septic vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewer vacuum",
      "context": "sewer vacuum | sewer vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "steam cleaner",
      "context": "steam cleaner | steam cleaner | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "street sweeper",
      "context": "street sweeper | street sweeper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Location / Address Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "street sweeper scrubber",
      "context": "street sweeper scrubber | street sweeper scrubber | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Location / Address Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "suction cup",
      "context": "suction cup | suction cup | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant",
      "context": "tennant | tennant | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant 600e",
      "context": "tennant 600e | tennant 600e | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant company",
      "context": "tennant company | tennant company | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant scrubber dryer",
      "context": "tennant scrubber dryer | tennant scrubber dryer | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant t5 floor scrubber for sale",
      "context": "tennant t5 floor scrubber for sale | tennant t5 floor scrubber for sale | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennat",
      "context": "tennat | tennat | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tineco",
      "context": "tineco | tineco | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "trench vacuum",
      "context": "trench vacuum | trench vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "under $300",
      "context": "under $300 | under 300 | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "under 100",
      "context": "under 100 | under 100 | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "under 200",
      "context": "under 200 | under 200 | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "unger",
      "context": "unger | unger | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright vacuum",
      "context": "upright vacuum | upright vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vac truck",
      "context": "vac truck | vac truck | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum chamber",
      "context": "vacuum chamber | vacuum chamber | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum forming",
      "context": "vacuum forming | vacuum forming | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum gripper",
      "context": "vacuum gripper | vacuum gripper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum lifter",
      "context": "vacuum lifter | vacuum lifter | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum packaging",
      "context": "vacuum packaging | vacuum packaging | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum packing",
      "context": "vacuum packing | vacuum packing | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum sealer",
      "context": "vacuum sealer | vacuum sealer | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum store",
      "context": "vacuum store | vacuum store | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum stores",
      "context": "vacuum stores | vacuum stores | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum table",
      "context": "vacuum table | vacuum table | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum truck",
      "context": "vacuum truck | vacuum truck | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "viper",
      "context": "viper | viper | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "viper floor scrubber dealer",
      "context": "viper floor scrubber dealer | viper floor scrubber dealer | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Exact | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood",
      "context": "wood | wood | Phrase | Ad group | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "antifreeze",
      "context": "antifreeze | antifreeze | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium vacuum",
      "context": "aquarium vacuum | aquarium vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "autozone",
      "context": "autozone | autozone | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "backpack vacuum",
      "context": "backpack vacuum | backpack vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bleeder",
      "context": "bleeder | bleeder | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "brake bleeder",
      "context": "brake bleeder | brake bleeder | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camaro",
      "context": "camaro | camaro | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camero",
      "context": "camero | camero | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "canister vacuum",
      "context": "canister vacuum | canister vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet extractor",
      "context": "carpet extractor | carpet extractor | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "centrifuge",
      "context": "centrifuge | centrifuge | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheapest",
      "context": "cheapest | cheapest | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clarifier",
      "context": "clarifier | clarifier | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cnc vacuum table",
      "context": "cnc vacuum table | cnc vacuum table | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial cleaning",
      "context": "commercial cleaning | commercial cleaning | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "concrete vacuum",
      "context": "concrete vacuum | concrete vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "costco",
      "context": "costco | costco | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "crawl space",
      "context": "crawl space | crawl space | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "definition",
      "context": "definition | definition | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "diy",
      "context": "diy | diy | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drain pump",
      "context": "drain pump | drain pump | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drain vacuum",
      "context": "drain vacuum | drain vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ejector pump",
      "context": "ejector pump | ejector pump | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "eureka",
      "context": "eureka | eureka | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "evaporator",
      "context": "evaporator | evaporator | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "festool",
      "context": "festool | festool | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fill tool",
      "context": "fill tool | fill tool | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flood vacuum",
      "context": "flood vacuum | flood vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor machine",
      "context": "floor machine | floor machine | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubber",
      "context": "floor scrubber | floor scrubber | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter vacuum",
      "context": "gutter vacuum | gutter vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld vacuum",
      "context": "handheld vacuum | handheld vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "homeowner",
      "context": "homeowner | homeowner | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hvac vacuum",
      "context": "hvac vacuum | hvac vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hydro excavation",
      "context": "hydro excavation | hydro excavation | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "irobot",
      "context": "irobot | irobot | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial",
      "context": "janitorial | janitorial | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf vacuum",
      "context": "leaf vacuum | leaf vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowe's",
      "context": "lowe's | lowe s | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "miele",
      "context": "miele | miele | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collection",
      "context": "mist collection | mist collection | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mityvac",
      "context": "mityvac | mityvac | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "napa",
      "context": "napa | napa | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "near me",
      "context": "near me | near me | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "oil skimmer",
      "context": "oil skimmer | oil skimmer | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plumbing",
      "context": "plumbing | plumbing | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pods",
      "context": "pods | pods | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond pump",
      "context": "pond pump | pond pump | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond vacuum",
      "context": "pond vacuum | pond vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool vacuum",
      "context": "pool vacuum | pool vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "potholing",
      "context": "potholing | potholing | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pressure tester",
      "context": "pressure tester | pressure tester | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "prestone",
      "context": "prestone | prestone | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pump pit",
      "context": "pump pit | pump pit | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pumping services",
      "context": "pumping services | pumping services | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "radiator",
      "context": "radiator | radiator | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rebuild kit",
      "context": "rebuild kit | rebuild kit | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refill kit",
      "context": "refill kit | refill kit | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refrigerant",
      "context": "refrigerant | refrigerant | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "repair",
      "context": "repair | repair | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot vacuum",
      "context": "robot vacuum | robot vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "roomba",
      "context": "roomba | roomba | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "safety data sheet",
      "context": "safety data sheet | safety data sheet | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sds",
      "context": "sds | sds | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "second hand",
      "context": "second hand | second hand | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic vacuum",
      "context": "septic vacuum | septic vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "services",
      "context": "services | services | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewer vacuum",
      "context": "sewer vacuum | sewer vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shopvac",
      "context": "shopvac | shopvac | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "skimmer",
      "context": "skimmer | skimmer | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on",
      "context": "snap on | snap on | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "spin dryer",
      "context": "spin dryer | spin dryer | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "submersible",
      "context": "submersible | submersible | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "suction cup",
      "context": "suction cup | suction cup | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tineco",
      "context": "tineco | tineco | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "trench drain",
      "context": "trench drain | trench drain | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "trench vacuum",
      "context": "trench vacuum | trench vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "under 100",
      "context": "under 100 | under 100 | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "under 200",
      "context": "under 200 | under 200 | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 2 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright vacuum",
      "context": "upright vacuum | upright vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vac truck",
      "context": "vac truck | vac truck | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum chamber",
      "context": "vacuum chamber | vacuum chamber | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fill",
      "context": "vacuum fill | vacuum fill | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fill tool",
      "context": "vacuum fill tool | vacuum fill tool | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum forming",
      "context": "vacuum forming | vacuum forming | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum leak",
      "context": "vacuum leak | vacuum leak | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum lifter",
      "context": "vacuum lifter | vacuum lifter | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum packaging",
      "context": "vacuum packaging | vacuum packaging | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum packing",
      "context": "vacuum packing | vacuum packing | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pod",
      "context": "vacuum pod | vacuum pod | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pods",
      "context": "vacuum pods | vacuum pods | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum sealer",
      "context": "vacuum sealer | vacuum sealer | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum table",
      "context": "vacuum table | vacuum table | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum tester",
      "context": "vacuum tester | vacuum tester | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum truck",
      "context": "vacuum truck | vacuum truck | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Exact | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "washing station",
      "context": "washing station | washing station | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "waste removal service",
      "context": "waste removal service | waste removal service | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what kind",
      "context": "what kind | what kind | Phrase | Ad group | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "antifreeze",
      "context": "antifreeze | antifreeze | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto zone",
      "context": "auto zone | auto zone | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "autozone",
      "context": "autozone | autozone | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement sump",
      "context": "basement sump | basement sump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bleeder",
      "context": "bleeder | bleeder | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "boat",
      "context": "boat | boat | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camaro",
      "context": "camaro | camaro | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camaro",
      "context": "camaro | camaro | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camero",
      "context": "camero | camero | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clarifier",
      "context": "clarifier | clarifier | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cleaning service",
      "context": "cleaning service | cleaning service | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cnc vacuum pump",
      "context": "cnc vacuum pump | cnc vacuum pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "commercial cleaning",
      "context": "commercial cleaning | commercial cleaning | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "crawl space",
      "context": "crawl space | crawl space | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "definition",
      "context": "definition | definition | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "degreasing",
      "context": "degreasing | degreasing | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "deseqpt",
      "context": "deseqpt | deseqpt | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "diy",
      "context": "diy | diy | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "drain pump",
      "context": "drain pump | drain pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson v15",
      "context": "dyson v15 | dyson v15 | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ejector pump",
      "context": "ejector pump | ejector pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "evaporator",
      "context": "evaporator | evaporator | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "festool",
      "context": "festool | festool | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fill tool",
      "context": "fill tool | fill tool | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fixture",
      "context": "fixture | fixture | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fixture plate",
      "context": "fixture plate | fixture plate | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flood vacuum",
      "context": "flood vacuum | flood vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "floor scrubber",
      "context": "floor scrubber | floor scrubber | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "generators",
      "context": "generators | generators | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter vacuum",
      "context": "gutter vacuum | gutter vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld vacuum",
      "context": "handheld vacuum | handheld vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "homeowner",
      "context": "homeowner | homeowner | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hydro excavation",
      "context": "hydro excavation | hydro excavation | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hydrovac",
      "context": "hydrovac | hydrovac | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "janitorial",
      "context": "janitorial | janitorial | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf vacuum",
      "context": "leaf vacuum | leaf vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowe",
      "context": "lowe | lowe | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "metabo",
      "context": "metabo | metabo | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "miele",
      "context": "miele | miele | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "miele",
      "context": "miele | miele | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mist collection",
      "context": "mist collection | mist collection | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mityvac",
      "context": "mityvac | mityvac | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "napa",
      "context": "napa | napa | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "napa",
      "context": "napa | napa | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "near me",
      "context": "near me | near me | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "near me",
      "context": "near me | near me | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "peak antifreeze",
      "context": "peak antifreeze | peak antifreeze | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plastic chips",
      "context": "plastic chips | plastic chips | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "plumbing",
      "context": "plumbing | plumbing | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond pump",
      "context": "pond pump | pond pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond vacuum",
      "context": "pond vacuum | pond vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool vacuum",
      "context": "pool vacuum | pool vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pressure tester",
      "context": "pressure tester | pressure tester | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "prestone",
      "context": "prestone | prestone | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pumping services",
      "context": "pumping services | pumping services | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pumping services",
      "context": "pumping services | pumping services | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "radiator",
      "context": "radiator | radiator | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rebuild kit",
      "context": "rebuild kit | rebuild kit | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refill kit",
      "context": "refill kit | refill kit | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "robot vacuum",
      "context": "robot vacuum | robot vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "roomba",
      "context": "roomba | roomba | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "roomba",
      "context": "roomba | roomba | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "router vacuum",
      "context": "router vacuum | router vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "safety data sheet",
      "context": "safety data sheet | safety data sheet | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sds",
      "context": "sds | sds | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic truck",
      "context": "septic truck | septic truck | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "services",
      "context": "services | services | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "services",
      "context": "services | services | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Exact | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewer vacuum",
      "context": "sewer vacuum | sewer vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark navigator",
      "context": "shark navigator | shark navigator | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shredder",
      "context": "shredder | shredder | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "snap on",
      "context": "snap on | snap on | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "spin dryer",
      "context": "spin dryer | spin dryer | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "storm drain",
      "context": "storm drain | storm drain | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "submersible",
      "context": "submersible | submersible | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "submersible sump pump",
      "context": "submersible sump pump | submersible sump pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump installation",
      "context": "sump pump installation | sump pump installation | Exact | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump repair",
      "context": "sump pump repair | sump pump repair | Exact | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "trench vacuum",
      "context": "trench vacuum | trench vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tweezer",
      "context": "tweezer | tweezer | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright vacuum",
      "context": "upright vacuum | upright vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used vacuum",
      "context": "used vacuum | used vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum bleeder",
      "context": "vacuum bleeder | vacuum bleeder | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum chuck",
      "context": "vacuum chuck | vacuum chuck | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fill",
      "context": "vacuum fill | vacuum fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fixture",
      "context": "vacuum fixture | vacuum fixture | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum generator",
      "context": "vacuum generator | vacuum generator | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum hold down",
      "context": "vacuum hold down | vacuum hold down | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum leak",
      "context": "vacuum leak | vacuum leak | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum plate",
      "context": "vacuum plate | vacuum plate | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pod",
      "context": "vacuum pod | vacuum pod | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum pods",
      "context": "vacuum pods | vacuum pods | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum table",
      "context": "vacuum table | vacuum table | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum tester",
      "context": "vacuum tester | vacuum tester | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum truck",
      "context": "vacuum truck | vacuum truck | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "waste removal service",
      "context": "waste removal service | waste removal service | Broad match | Ad group | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "waste removal service",
      "context": "waste removal service | waste removal service | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "water removal service",
      "context": "water removal service | water removal service | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "what kind",
      "context": "what kind | what kind | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "window well",
      "context": "window well | window well | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wood",
      "context": "wood | wood | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "woodchips",
      "context": "woodchips | woodchips | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Phrase | Ad group | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hart",
      "context": "hart | hart | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home carpet",
      "context": "home carpet | home carpet | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rigid",
      "context": "rigid | rigid | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Exact | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Ad group | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop-vac",
      "context": "shop-vac | shop-vac | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upgrade",
      "context": "upgrade | upgrade | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Phrase | Ad group | Product Campaign | Wet & Dry | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "utilivac ve75",
      "context": "utilivac ve75 | utilivac ve75 | Exact | Campaign | Sump Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "12 gallon stainless steel shop vac",
      "context": "12 gallon stainless steel shop vac | 12 gallon stainless steel shop vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "12 volt oil extractor pump",
      "context": "12 volt oil extractor pump | 12 volt oil extractor pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "12000 pa suction",
      "context": "12000 pa suction | 12000 pa suction | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "200 cfm vacuum",
      "context": "200 cfm vacuum | 200 cfm vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "9l oil extractor",
      "context": "9l oil extractor | 9l oil extractor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "advance adgility",
      "context": "advance adgility | advance adgility | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "advance adgility 6xp",
      "context": "advance adgility 6xp | advance adgility 6xp | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "antifreeze vacuum pump",
      "context": "antifreeze vacuum pump | antifreeze vacuum pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium gravel vac",
      "context": "aquarium gravel vac | aquarium gravel vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium gravel vacuum",
      "context": "aquarium gravel vacuum | aquarium gravel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquatic gravel vacuum",
      "context": "aquatic gravel vacuum | aquatic gravel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "best aquarium gravel vacuum",
      "context": "best aquarium gravel vacuum | best aquarium gravel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bull 300",
      "context": "bull 300 | bull 300 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bull 300 vacuum",
      "context": "bull 300 vacuum | bull 300 vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "camel 1200",
      "context": "camel 1200 | camel 1200 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cecor",
      "context": "cecor | cecor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cecor sump shark",
      "context": "cecor sump shark | cecor sump shark | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cleaning fish tank with gravel vacuum",
      "context": "cleaning fish tank with gravel vacuum | cleaning fish tank with gravel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "fish tank vacuum",
      "context": "fish tank vacuum | fish tank vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gravel vacuum aquarium",
      "context": "gravel vacuum aquarium | gravel vacuum aquarium | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gravel vacuum aquarium with pump",
      "context": "gravel vacuum aquarium with pump | gravel vacuum aquarium with pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight oil extractor",
      "context": "harbor freight oil extractor | harbor freight oil extractor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how does a vacuum advance distributor work",
      "context": "how does a vacuum advance distributor work | how does a vacuum advance distributor work | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to use a aqueon siphon vacuum",
      "context": "how to use a aqueon siphon vacuum | how to use a aqueon siphon vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to use a gravel siphon",
      "context": "how to use a gravel siphon | how to use a gravel siphon | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to use aqueon siphon vacuum",
      "context": "how to use aqueon siphon vacuum | how to use aqueon siphon vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to use mityvac fluid evacuator",
      "context": "how to use mityvac fluid evacuator | how to use mityvac fluid evacuator | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "how to vacuum a recovery tank",
      "context": "how to vacuum a recovery tank | how to vacuum a recovery tank | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hurricane 500",
      "context": "hurricane 500 | hurricane 500 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ivc 60 24 2 tact2",
      "context": "ivc 60 24 2 tact2 | ivc 60 24 2 tact2 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "jdi 6ev",
      "context": "jdi 6ev | jdi 6ev | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "john dow oil extractor",
      "context": "john dow oil extractor | john dow oil extractor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "liberty pumps sump jet sj10",
      "context": "liberty pumps sump jet sj10 | liberty pumps sump jet sj10 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mighty vac",
      "context": "mighty vac | mighty vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "minuteman vacuum",
      "context": "minuteman vacuum | minuteman vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "mityvac 7201 fluid evacuator plus",
      "context": "mityvac 7201 fluid evacuator plus | mityvac 7201 fluid evacuator plus | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "navac np12dm",
      "context": "navac np12dm | navac np12dm | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "navac recovery",
      "context": "navac recovery | navac recovery | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "navac recovery machine",
      "context": "navac recovery machine | navac recovery machine | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pittsburgh union steel shop vac",
      "context": "pittsburgh union steel shop vac | pittsburgh union steel shop vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pompa para sacar aceite",
      "context": "pompa para sacar aceite | pompa para sacar aceite | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "powered gravel vacuum",
      "context": "powered gravel vacuum | powered gravel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pulse bac vacuum",
      "context": "pulse bac vacuum | pulse bac vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "refrigerant recovery machine",
      "context": "refrigerant recovery machine | refrigerant recovery machine | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "santech vacuum pump",
      "context": "santech vacuum pump | santech vacuum pump | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "scv 105",
      "context": "scv 105 | scv 105 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop vac stainless steel",
      "context": "shop vac stainless steel | shop vac stainless steel | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "siphon vacuum gravel cleaners",
      "context": "siphon vacuum gravel cleaners | siphon vacuum gravel cleaners | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sl14 400",
      "context": "sl14 400 | sl14 400 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sofraper",
      "context": "sofraper | sofraper | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stainless steel shop vac",
      "context": "stainless steel shop vac | stainless steel shop vac | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stainless steel shop vacuum",
      "context": "stainless steel shop vacuum | stainless steel shop vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump to clean pool",
      "context": "sump pump to clean pool | sump pump to clean pool | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "swanlake fluid extractor",
      "context": "swanlake fluid extractor | swanlake fluid extractor | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "tennant commercial vacuum",
      "context": "tennant commercial vacuum | tennant commercial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used hurricane 500 vacuum for sale",
      "context": "used hurricane 500 vacuum for sale | used hurricane 500 vacuum for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vactagon",
      "context": "vactagon | vactagon | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vactor 2100",
      "context": "vactor 2100 | vactor 2100 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fill radiator",
      "context": "vacuum fill radiator | vacuum fill radiator | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum fish tank",
      "context": "vacuum fish tank | vacuum fish tank | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum lifter for sheet metal",
      "context": "vacuum lifter for sheet metal | vacuum lifter for sheet metal | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacuum orna metal co",
      "context": "vacuum orna metal co | vacuum orna metal co | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vector vacuum",
      "context": "vector vacuum | vector vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "wessel werk tk286",
      "context": "wessel werk tk286 | wessel werk tk286 | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet",
      "context": "carpet | carpet | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Janitorial / Floorcare / Scrubber | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "clearance",
      "context": "clearance | clearance | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "free",
      "context": "free | free | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hart",
      "context": "hart | hart | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "household",
      "context": "household | household | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pets",
      "context": "pets | pets | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rigid",
      "context": "rigid | rigid | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rug",
      "context": "rug | rug | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop-vac",
      "context": "shop-vac | shop-vac | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upholstery",
      "context": "upholstery | upholstery | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Rental / Service / Repair / Parts | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Phrase | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (5).csv | 1 | Generic / Needs Review | Keep negative | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "carpet",
      "context": "carpet | carpet | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Janitorial / Floorcare / Scrubber | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shop-vac",
      "context": "shop-vac | shop-vac | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car",
      "context": "car | car | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home",
      "context": "home | home | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "target",
      "context": "target | target | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "used",
      "context": "used | used | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Rental / Service / Repair / Parts | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Core Industrial Cleanup | NegativeKeywords (6).csv | 1 | Consumer Vacuum / Retail Brand | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Broad match | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Automotive / Non-Industrial Noise | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Phrase | Ad group | Wet & Dry Industrial Vacuums | Wet & Dry | Liquid Recovery / Pump-Out | NegativeKeywords (6).csv | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora comercial]",
      "context": "[aspiradora comercial] | aspiradora comercial | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradora hyper tough 3 galones]",
      "context": "[aspiradora hyper tough 3 galones] | aspiradora hyper tough 3 galones | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspiradoras para taller]",
      "context": "[aspiradoras para taller] | aspiradoras para taller | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[aspirateur atex]",
      "context": "[aspirateur atex] | aspirateur atex | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[como funciona una aspiradora]",
      "context": "[como funciona una aspiradora] | como funciona una aspiradora | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "[oneida dust deputy]",
      "context": "[oneida dust deputy] | oneida dust deputy | Exact | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "branded",
      "context": "branded | branded | -- | Campaign | p-max-cnc | -- | Negative keyword report (2).xlsx | 1 | Generic / Needs Review | Keep negative",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Exact | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (7).csv | 1 | Consumer / rental / janitorial / retail | Safe to Upload / Keep | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Keyword_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Exact | Campaign | Wet & Dry Industrial Vacuums | NegativeKeywords (7).csv | 1 | Consumer / rental / janitorial / retail | Safe to Upload / Keep | Low",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora industrial uso rudo]",
      "context": "[aspiradora industrial uso rudo] | aspiradora industrial uso rudo | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora industrial]",
      "context": "[aspiradora industrial] | aspiradora industrial | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora para trabajo pesado]",
      "context": "[aspiradora para trabajo pesado] | aspiradora para trabajo pesado | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora profesional]",
      "context": "[aspiradora profesional] | aspiradora profesional | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras comerciales]",
      "context": "[aspiradoras comerciales] | aspiradoras comerciales | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums; P-Max-Industrial; p-max-cnc | --; HEPA/Construction | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras industriales]",
      "context": "[aspiradoras industriales] | aspiradoras industriales | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras profesionales]",
      "context": "[aspiradoras profesionales] | aspiradoras profesionales | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco chip vacuum]",
      "context": "[depureco chip vacuum] | depureco chip vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco industrial vacuum]",
      "context": "[depureco industrial vacuum] | depureco industrial vacuum | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco industrial vacuums corp]",
      "context": "[depureco industrial vacuums corp] | depureco industrial vacuums corp | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco industrial vacuums usa]",
      "context": "[depureco industrial vacuums usa] | depureco industrial vacuums usa | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco industrial vacuums]",
      "context": "[depureco industrial vacuums] | depureco industrial vacuums | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco m100]",
      "context": "[depureco m100] | depureco m100 | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco ram 280]",
      "context": "[depureco ram 280] | depureco ram 280 | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco usa]",
      "context": "[depureco usa] | depureco usa | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco vacuum]",
      "context": "[depureco vacuum] | depureco vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco]",
      "context": "[depureco] | depureco | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[nilfisk vacuum]",
      "context": "[nilfisk vacuum] | nilfisk vacuum | Exact | Competitor / Adjacent Brand | Review before using | High | Exact match in Master_Keyword_Matrix | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aspiradoras para trabajo pesado",
      "context": "aspiradoras para trabajo pesado | aspiradoras para trabajo pesado | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "atex",
      "context": "atex | atex | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "battery powered industrial vacuum",
      "context": "battery powered industrial vacuum | battery powered industrial vacuum | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "central vacuum system",
      "context": "central vacuum system | central vacuum system | Phrase | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "centralized vacuum",
      "context": "centralized vacuum | centralized vacuum | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "colector de polvos",
      "context": "colector de polvos | colector de polvos | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "colectores de polvo",
      "context": "colectores de polvo | colectores de polvo | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "combustible dust",
      "context": "combustible dust | combustible dust | Phrase | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum cleaners",
      "context": "commercial vacuum cleaners | commercial vacuum cleaners | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial wet vac",
      "context": "commercial wet vac | commercial wet vac | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "delfin vacuum",
      "context": "delfin vacuum | delfin vacuum | Exact | Competitor / Adjacent Brand | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust collection",
      "context": "dust collection | dust collection | Broad match | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust collector",
      "context": "dust collector | dust collector | Broad match | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust collector vacuum",
      "context": "dust collector vacuum | dust collector vacuum | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust extractor",
      "context": "dust extractor | dust extractor | Broad match | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust vacuum",
      "context": "dust vacuum | dust vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "explosion proof",
      "context": "explosion proof | explosion proof | Phrase | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "good industrial vacuum cleaner",
      "context": "good industrial vacuum cleaner | good industrial vacuum cleaner | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "goodway industrial vacuum",
      "context": "goodway industrial vacuum | goodway industrial vacuum | Exact | Competitor / Adjacent Brand | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hazloc",
      "context": "hazloc | hazloc | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "heavy duty commercial vacuum cleaner",
      "context": "heavy duty commercial vacuum cleaner | heavy duty commercial vacuum cleaner | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "heavy duty vacuum",
      "context": "heavy duty vacuum | heavy duty vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | May Sale Offer; Sump Vacuums | Oil Sump Vacuums; Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "heavy duty vacuum cleaners",
      "context": "heavy duty vacuum cleaners | heavy duty vacuum cleaners | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | May Sale Offer | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa shop vac",
      "context": "hepa shop vac | hepa shop vac | Exact | Consumer Vacuum / Retail Brand | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa vacuum",
      "context": "hepa vacuum | hepa vacuum | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum",
      "context": "industrial vacuum | industrial vacuum | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum cleaner heavy duty",
      "context": "industrial vacuum cleaner heavy duty | industrial vacuum cleaner heavy duty | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum cleaners",
      "context": "industrial vacuum cleaners | industrial vacuum cleaners | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum cleaners for sale",
      "context": "industrial vacuum cleaners for sale | industrial vacuum cleaners for sale | Exact | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum service",
      "context": "industrial vacuum service | industrial vacuum service | Phrase | Rental / Service / Repair / Parts | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "insulation removal vacuum",
      "context": "insulation removal vacuum | insulation removal vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "nfpa",
      "context": "nfpa | nfpa | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oil mist collector",
      "context": "oil mist collector | oil mist collector | Broad match | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "professional vacuum cleaner",
      "context": "professional vacuum cleaner | professional vacuum cleaner | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ruwac parts",
      "context": "ruwac parts | ruwac parts | Exact | Competitor / Adjacent Brand | Review before using | High | Exact match in Master_Keyword_Matrix | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ruwac vacuum",
      "context": "ruwac vacuum | ruwac vacuum | Exact | Competitor / Adjacent Brand | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sanitary vacuum cleaner",
      "context": "sanitary vacuum cleaner | sanitary vacuum cleaner | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sawdust",
      "context": "sawdust | sawdust | Broad match | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop dust collector",
      "context": "shop dust collector | shop dust collector | Broad match | Protected Industrial Intent | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop dust vacuum",
      "context": "shop dust vacuum | shop dust vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac",
      "context": "shop vac | shop vac | Broad match | Consumer Vacuum / Retail Brand | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums; May Sale Offer; Product Campaign; Wet & Dry Industrial Vacuums | --; HEPA/Construction; Industrial Vacuums; Sump Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "silica",
      "context": "silica | silica | Broad match | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "silica vacuum",
      "context": "silica vacuum | silica vacuum | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stainless steel vacuum",
      "context": "stainless steel vacuum | stainless steel vacuum | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used industrial vacuum cleaners for sale",
      "context": "used industrial vacuum cleaners for sale | used industrial vacuum cleaners for sale | Exact | Rental / Service / Repair / Parts | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used industrial vacuum for sale",
      "context": "used industrial vacuum for sale | used industrial vacuum for sale | Exact | Rental / Service / Repair / Parts | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaner industrial",
      "context": "vacuum cleaner industrial | vacuum cleaner industrial | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet and dry vacuum cleaner",
      "context": "wet and dry vacuum cleaner | wet and dry vacuum cleaner | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wood chips",
      "context": "wood chips | wood chips | Broad match | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wood shavings",
      "context": "wood shavings | wood shavings | Phrase | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "yellow belly sump sucker",
      "context": "yellow belly sump sucker | yellow belly sump sucker | Exact | Generic / Needs Review | Review before using | High | Exact match in Master_Keyword_Matrix | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "16006 hepa vacuum",
      "context": "16006 hepa vacuum | 16006 hepa vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "2023 best vacuum cleaner",
      "context": "2023 best vacuum cleaner | 2023 best vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[american made vacuum cleaners]",
      "context": "[american made vacuum cleaners] | american made vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras de mochila industriales]",
      "context": "[aspiradoras de mochila industriales] | aspiradoras de mochila industriales | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras delfin]",
      "context": "[aspiradoras delfin] | aspiradoras delfin | Exact | Competitor / Adjacent Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiratori industriali]",
      "context": "[aspiratori industriali] | aspiratori industriali | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial floor cleaning machines for sale]",
      "context": "[commercial floor cleaning machines for sale] | commercial floor cleaning machines for sale | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial grade vacuum cleaner]",
      "context": "[commercial grade vacuum cleaner] | commercial grade vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[grainger vacuum cleaners]",
      "context": "[grainger vacuum cleaners] | grainger vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[ruwac vacuum parts]",
      "context": "[ruwac vacuum parts] | ruwac vacuum parts | Exact | Competitor / Adjacent Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[sistema de aspiracion centralizada]",
      "context": "[sistema de aspiracion centralizada] | sistema de aspiracion centralizada | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[steam vacuum cleaner commercial]",
      "context": "[steam vacuum cleaner commercial] | steam vacuum cleaner commercial | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacuum cleaner commercial]",
      "context": "[vacuum cleaner commercial] | vacuum cleaner commercial | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacuum fittings]",
      "context": "[vacuum fittings] | vacuum fittings | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[venturi system vacuum]",
      "context": "[venturi system vacuum] | venturi system vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ac system vacuum",
      "context": "ac system vacuum | ac system vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "accessories",
      "context": "accessories | accessories | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ackland grainger",
      "context": "ackland grainger | ackland grainger | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "airlift coolant vacuum",
      "context": "airlift coolant vacuum | airlift coolant vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "airvac coolant refiller",
      "context": "airvac coolant refiller | airvac coolant refiller | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ald vacuum technologies",
      "context": "ald vacuum technologies | ald vacuum technologies | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "altoka cleaning systems",
      "context": "altoka cleaning systems | altoka cleaning systems | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "antifreeze",
      "context": "antifreeze | antifreeze | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "apartment",
      "context": "apartment | apartment | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aqua culture regular gravel vacuum cleaner",
      "context": "aqua culture regular gravel vacuum cleaner | aqua culture regular gravel vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquarium",
      "context": "aquarium | aquarium | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquarium vacuum cleaner",
      "context": "aquarium vacuum cleaner | aquarium vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ash vacuum with hepa filter",
      "context": "ash vacuum with hepa filter | ash vacuum with hepa filter | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aspiradora de agua industrial",
      "context": "aspiradora de agua industrial | aspiradora de agua industrial | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "attachments",
      "context": "attachments | attachments | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "autovac industrial vacuum & air systems",
      "context": "autovac industrial vacuum & air systems | autovac industrial vacuum and air systems | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "autozone",
      "context": "autozone | autozone | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "backpack industrial vacuum",
      "context": "backpack industrial vacuum | backpack industrial vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bags",
      "context": "bags | bags | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "basement",
      "context": "basement | basement | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "basement flooding",
      "context": "basement flooding | basement flooding | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bathroom",
      "context": "bathroom | bathroom | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "battery",
      "context": "battery | battery | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "battery operated industrial vacuum cleaner",
      "context": "battery operated industrial vacuum cleaner | battery operated industrial vacuum cleaner | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "battery powered",
      "context": "battery powered | battery powered | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "belt",
      "context": "belt | belt | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best commercial vacuum cleaner",
      "context": "best commercial vacuum cleaner | best commercial vacuum cleaner | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best commercial vacuum cleaners",
      "context": "best commercial vacuum cleaners | best commercial vacuum cleaners | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best coolant vacuum refill kit",
      "context": "best coolant vacuum refill kit | best coolant vacuum refill kit | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best cordless stick vacuum",
      "context": "best cordless stick vacuum | best cordless stick vacuum | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best cordless vacuum",
      "context": "best cordless vacuum | best cordless vacuum | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best hepa vacuums",
      "context": "best hepa vacuums | best hepa vacuums | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best high end vacuum cleaner",
      "context": "best high end vacuum cleaner | best high end vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vac for dust collection",
      "context": "best shop vac for dust collection | best shop vac for dust collection | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vacuum for dust collection",
      "context": "best shop vacuum for dust collection | best shop vacuum for dust collection | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum cleaners",
      "context": "best vacuum cleaners | best vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum cleaners for dust",
      "context": "best vacuum cleaners for dust | best vacuum cleaners for dust | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best wet dry vacuum",
      "context": "best wet dry vacuum | best wet dry vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best wet dry vacuum cleaner",
      "context": "best wet dry vacuum cleaner | best wet dry vacuum cleaner | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "big industrial vacuum",
      "context": "big industrial vacuum | big industrial vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "big industrial vacuum cleaners",
      "context": "big industrial vacuum cleaners | big industrial vacuum cleaners | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "big vacuum cleaner",
      "context": "big vacuum cleaner | big vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bilge",
      "context": "bilge | bilge | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "black & decker air swivel vacuum cleaner",
      "context": "black & decker air swivel vacuum cleaner | black and decker air swivel vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bleeder",
      "context": "bleeder | bleeder | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bosch dust extractor",
      "context": "bosch dust extractor | bosch dust extractor | Phrase | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "brandsmart vacuum cleaners",
      "context": "brandsmart vacuum cleaners | brandsmart vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "build clean dust control system",
      "context": "build clean dust control system | build clean dust control system | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "built in",
      "context": "built in | built in | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "built-in",
      "context": "built-in | built-in | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Central Vacuum Systems | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "camero",
      "context": "camero | camero | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "car",
      "context": "car | car | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "car coolant",
      "context": "car coolant | car coolant | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cast n vac 1000",
      "context": "cast n vac 1000 | cast n vac 1000 | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cecor sump cleaner",
      "context": "cecor sump cleaner | cecor sump cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "clarifier",
      "context": "clarifier | clarifier | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cleaning supply",
      "context": "cleaning supply | cleaning supply | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "clearance",
      "context": "clearance | clearance | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial",
      "context": "commercial | commercial | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial car wash vacuum",
      "context": "commercial car wash vacuum | commercial car wash vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial car wash vacuum parts",
      "context": "commercial car wash vacuum parts | commercial car wash vacuum parts | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial car wash vacuum systems",
      "context": "commercial car wash vacuum systems | commercial car wash vacuum systems | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial cordless vacuum cleaners",
      "context": "commercial cordless vacuum cleaners | commercial cordless vacuum cleaners | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial hepa vacuums",
      "context": "commercial hepa vacuums | commercial hepa vacuums | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial truck vacuum cleaner",
      "context": "commercial truck vacuum cleaner | commercial truck vacuum cleaner | Exact | Automotive / Non-Industrial Noise | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum",
      "context": "commercial vacuum | commercial vacuum | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Central Vacuum Systems; HEPA/Construction Vacuums; Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum cleaners for large areas",
      "context": "commercial vacuum cleaners for large areas | commercial vacuum cleaners for large areas | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum hose",
      "context": "commercial vacuum hose | commercial vacuum hose | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum with hepa filter",
      "context": "commercial vacuum with hepa filter | commercial vacuum with hepa filter | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "concrete grinder",
      "context": "concrete grinder | concrete grinder | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "concrete grinding",
      "context": "concrete grinding | concrete grinding | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant bleeder",
      "context": "coolant bleeder | coolant bleeder | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant fill",
      "context": "coolant fill | coolant fill | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant filler",
      "context": "coolant filler | coolant filler | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant flush",
      "context": "coolant flush | coolant flush | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant hose",
      "context": "coolant hose | coolant hose | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant mixer",
      "context": "coolant mixer | coolant mixer | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant nozzle",
      "context": "coolant nozzle | coolant nozzle | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant nozzles",
      "context": "coolant nozzles | coolant nozzles | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant pipes",
      "context": "coolant pipes | coolant pipes | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant pressure tester",
      "context": "coolant pressure tester | coolant pressure tester | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant refill",
      "context": "coolant refill | coolant refill | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant sump pump",
      "context": "coolant sump pump | coolant sump pump | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant system parts",
      "context": "coolant system parts | coolant system parts | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coolant vacuum fill",
      "context": "coolant vacuum fill | coolant vacuum fill | Broad match | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cooling system",
      "context": "cooling system | cooling system | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cooling system fill tool",
      "context": "cooling system fill tool | cooling system fill tool | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cooling system vacuum fill",
      "context": "cooling system vacuum fill | cooling system vacuum fill | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cordless",
      "context": "cordless | cordless | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cordless vacuum",
      "context": "cordless vacuum | cordless vacuum | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "coupon",
      "context": "coupon | coupon | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "craftsman",
      "context": "craftsman | craftsman | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "craigslist",
      "context": "craigslist | craigslist | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Brand Campaign; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "crawl space",
      "context": "crawl space | crawl space | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dayton hepa vacuum",
      "context": "dayton hepa vacuum | dayton hepa vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "definition",
      "context": "definition | definition | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "delta vacuum system",
      "context": "delta vacuum system | delta vacuum system | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dewalt",
      "context": "dewalt | dewalt | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dewalt hepa rrp vacuum",
      "context": "dewalt hepa rrp vacuum | dewalt hepa rrp vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "disposal",
      "context": "disposal | disposal | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "diy",
      "context": "diy | diy | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Competitor; Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "drain pump",
      "context": "drain pump | drain pump | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "drywall",
      "context": "drywall | drywall | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust collector parts",
      "context": "dust collector parts | dust collector parts | Phrase | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust system blower rectangle transition",
      "context": "dust system blower rectangle transition | dust system blower rectangle transition | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dyson industrial vacuum",
      "context": "dyson industrial vacuum | dyson industrial vacuum | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ebay",
      "context": "ebay | ebay | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Brand Campaign; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ejector pump",
      "context": "ejector pump | ejector pump | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "engine coolant",
      "context": "engine coolant | engine coolant | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "engine ice coolant",
      "context": "engine ice coolant | engine ice coolant | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "eriez sump cleaner",
      "context": "eriez sump cleaner | eriez sump cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "euroclean gd930 hepa vacuum parts",
      "context": "euroclean gd930 hepa vacuum parts | euroclean gd930 hepa vacuum parts | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "evaporator",
      "context": "evaporator | evaporator | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "facebook marketplace",
      "context": "facebook marketplace | facebook marketplace | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Brand Campaign; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "festool",
      "context": "festool | festool | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "fill tool",
      "context": "fill tool | fill tool | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "filter",
      "context": "filter | filter | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "filter replacement",
      "context": "filter replacement | filter replacement | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "flood vacuum",
      "context": "flood vacuum | flood vacuum | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "flooded basement",
      "context": "flooded basement | flooded basement | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor cleaner machine industrial",
      "context": "floor cleaner machine industrial | floor cleaner machine industrial | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor sander vacuum",
      "context": "floor sander vacuum | floor sander vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "free",
      "context": "free | free | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Brand Campaign; Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "garage",
      "context": "garage | garage | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Central Vacuum Systems; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gardner denver vacuum pump oil",
      "context": "gardner denver vacuum pump oil | gardner denver vacuum pump oil | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gasket",
      "context": "gasket | gasket | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gasket table",
      "context": "gasket table | gasket table | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "grainger products",
      "context": "grainger products | grainger products | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "grainger vacuum",
      "context": "grainger vacuum | grainger vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "grainger website",
      "context": "grainger website | grainger website | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gravel vacuum cleaner",
      "context": "gravel vacuum cleaner | gravel vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gutter",
      "context": "gutter | gutter | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "h class vacuum cleaners",
      "context": "h class vacuum cleaners | h class vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "handheld",
      "context": "handheld | handheld | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "harbor freight",
      "context": "harbor freight | harbor freight | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "harbor freight coolant vacuum filler",
      "context": "harbor freight coolant vacuum filler | harbor freight coolant vacuum filler | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hart",
      "context": "hart | hart | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa air purifier",
      "context": "hepa air purifier | hepa air purifier | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa filter commercial vacuum",
      "context": "hepa filter commercial vacuum | hepa filter commercial vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa vacuum commercial",
      "context": "hepa vacuum commercial | hepa vacuum commercial | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa vacuum lowes",
      "context": "hepa vacuum lowes | hepa vacuum lowes | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa vacuum rental",
      "context": "hepa vacuum rental | hepa vacuum rental | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepa vacuum wet dry",
      "context": "hepa vacuum wet dry | hepa vacuum wet dry | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hepavac",
      "context": "hepavac | hepavac | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hi vac",
      "context": "hi vac | hi vac | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums; Sump Vacuums | HEPA/Construction; Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home",
      "context": "home | home | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Central Vacuum Systems; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home depot industrial vacuum",
      "context": "home depot industrial vacuum | home depot industrial vacuum | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home dust collectors",
      "context": "home dust collectors | home dust collectors | Phrase | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "homeowner",
      "context": "homeowner | homeowner | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hose",
      "context": "hose | hose | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hospital vacuum cleaners",
      "context": "hospital vacuum cleaners | hospital vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "house",
      "context": "house | house | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Central Vacuum Systems; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "household",
      "context": "household | household | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to",
      "context": "how to | how to | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Competitor; Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to reduce dust in warehouse",
      "context": "how to reduce dust in warehouse | how to reduce dust in warehouse | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial backpack vaccuum",
      "context": "industrial backpack vaccuum | industrial backpack vaccuum | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial battery operated vacuum cleaner",
      "context": "industrial battery operated vacuum cleaner | industrial battery operated vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial carpet cleaner",
      "context": "industrial carpet cleaner | industrial carpet cleaner | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial carpet cleaner machine",
      "context": "industrial carpet cleaner machine | industrial carpet cleaner machine | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial carpet cleaners",
      "context": "industrial carpet cleaners | industrial carpet cleaners | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer; Product Campaign | Industrial Vacuums; Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial carpet vacuum",
      "context": "industrial carpet vacuum | industrial carpet vacuum | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial cleaning equipment",
      "context": "industrial cleaning equipment | industrial cleaning equipment | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial floor scrubbers",
      "context": "industrial floor scrubbers | industrial floor scrubbers | Phrase | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial floor sweeper scrubber",
      "context": "industrial floor sweeper scrubber | industrial floor sweeper scrubber | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial handheld vacuums",
      "context": "industrial handheld vacuums | industrial handheld vacuums | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial leaf vacuum",
      "context": "industrial leaf vacuum | industrial leaf vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial portable vacuum",
      "context": "industrial portable vacuum | industrial portable vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial rumba",
      "context": "industrial rumba | industrial rumba | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial shop vac 55 gallon",
      "context": "industrial shop vac 55 gallon | industrial shop vac 55 gallon | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial stick vacuum",
      "context": "industrial stick vacuum | industrial stick vacuum | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial strength carpet cleaner",
      "context": "industrial strength carpet cleaner | industrial strength carpet cleaner | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial strength vacuum cleaners",
      "context": "industrial strength vacuum cleaners | industrial strength vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial sweeper machine",
      "context": "industrial sweeper machine | industrial sweeper machine | Exact | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum cleaner amazon",
      "context": "industrial vacuum cleaner amazon | industrial vacuum cleaner amazon | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum equipment corp",
      "context": "industrial vacuum equipment corp | industrial vacuum equipment corp | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum for concrete floors",
      "context": "industrial vacuum for concrete floors | industrial vacuum for concrete floors | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum ontario",
      "context": "industrial vacuum ontario | industrial vacuum ontario | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuum truck for sale",
      "context": "industrial vacuum truck for sale | industrial vacuum truck for sale | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial vacuums for rent",
      "context": "industrial vacuums for rent | industrial vacuums for rent | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "industrial walk behind vacuum",
      "context": "industrial walk behind vacuum | industrial walk behind vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "iq 426 hepa vacuum",
      "context": "iq 426 hepa vacuum | iq 426 hepa vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ivac industrial vacuum systems ltd",
      "context": "ivac industrial vacuum systems ltd | ivac industrial vacuum systems ltd | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "jet dust",
      "context": "jet dust | jet dust | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "kitchen",
      "context": "kitchen | kitchen | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "large industrial vacuum rental",
      "context": "large industrial vacuum rental | large industrial vacuum rental | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "leaf",
      "context": "leaf | leaf | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "lowe",
      "context": "lowe | lowe | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "manual",
      "context": "manual | manual | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Competitor; Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "maxvac dust extractor",
      "context": "maxvac dust extractor | maxvac dust extractor | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "menards",
      "context": "menards | menards | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "milwaukee",
      "context": "milwaukee | milwaukee | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mist collection",
      "context": "mist collection | mist collection | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mist collector",
      "context": "mist collector | mist collector | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mityvac",
      "context": "mityvac | mityvac | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mityvac coolant vacuum",
      "context": "mityvac coolant vacuum | mityvac coolant vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mold remediation",
      "context": "mold remediation | mold remediation | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mop",
      "context": "mop | mop | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "motor",
      "context": "motor | motor | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "motor oil extractor",
      "context": "motor oil extractor | motor oil extractor | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "motor oil extractor pump",
      "context": "motor oil extractor pump | motor oil extractor pump | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "n54 vacuum line replacement",
      "context": "n54 vacuum line replacement | n54 vacuum line replacement | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "nikro hepa vacuum",
      "context": "nikro hepa vacuum | nikro hepa vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oc vacuum",
      "context": "oc vacuum | oc vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oreck xl commercial vacuum cleaner",
      "context": "oreck xl commercial vacuum cleaner | oreck xl commercial vacuum cleaner | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "parts",
      "context": "parts | parts | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pet",
      "context": "pet | pet | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pet hair",
      "context": "pet hair | pet hair | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pets",
      "context": "pets | pets | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "plumbing",
      "context": "plumbing | plumbing | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pod gasket",
      "context": "pod gasket | pod gasket | Broad match | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pond",
      "context": "pond | pond | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pond pump",
      "context": "pond pump | pond pump | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pool",
      "context": "pool | pool | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "portable dust collection system",
      "context": "portable dust collection system | portable dust collection system | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pressure tester",
      "context": "pressure tester | pressure tester | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "prestone",
      "context": "prestone | prestone | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "proteam commercial vacuum cleaners",
      "context": "proteam commercial vacuum cleaners | proteam commercial vacuum cleaners | Phrase | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "quietest dust collector for woodworking",
      "context": "quietest dust collector for woodworking | quietest dust collector for woodworking | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "radiator",
      "context": "radiator | radiator | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rebuild kit",
      "context": "rebuild kit | rebuild kit | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "refill kit",
      "context": "refill kit | refill kit | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rent a hepa vacuum",
      "context": "rent a hepa vacuum | rent a hepa vacuum | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "renta de aspiradoras industriales",
      "context": "renta de aspiradoras industriales | renta de aspiradoras industriales | Exact | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rental",
      "context": "rental | rental | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Brand Campaign; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "replacement",
      "context": "replacement | replacement | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Competitor; Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "replacement filter",
      "context": "replacement filter | replacement filter | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "replacement parts",
      "context": "replacement parts | replacement parts | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "residential",
      "context": "residential | residential | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Central Vacuum Systems; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rg3 portable refrigerant recovery machine",
      "context": "rg3 portable refrigerant recovery machine | rg3 portable refrigerant recovery machine | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid",
      "context": "ridgid | ridgid | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid vacuum cleaners",
      "context": "ridgid vacuum cleaners | ridgid vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid wet dry vacuums",
      "context": "ridgid wet dry vacuums | ridgid wet dry vacuums | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rigid",
      "context": "rigid | rigid | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "robot",
      "context": "robot | robot | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "router table",
      "context": "router table | router table | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "router vacuum",
      "context": "router vacuum | router vacuum | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rug",
      "context": "rug | rug | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ryobi",
      "context": "ryobi | ryobi | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "safety data sheet",
      "context": "safety data sheet | safety data sheet | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sanitaire industrial vacuum",
      "context": "sanitaire industrial vacuum | sanitaire industrial vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sds",
      "context": "sds | sds | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "septic",
      "context": "septic | septic | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "service",
      "context": "service | service | Broad match | Rental / Service / Repair / Parts | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sewage",
      "context": "sewage | sewage | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac for concrete dust",
      "context": "shop vac for concrete dust | shop vac for concrete dust | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac with hepa filter",
      "context": "shop vac with hepa filter | shop vac with hepa filter | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vacuum",
      "context": "shop vacuum | shop vacuum | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vacuum cleaners",
      "context": "shop vacuum cleaners | shop vacuum cleaners | Exact | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "snap on",
      "context": "snap on | snap on | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "snap on coolant",
      "context": "snap on coolant | snap on coolant | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "snap on coolant filler",
      "context": "snap on coolant filler | snap on coolant filler | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "snap on coolant vacuum",
      "context": "snap on coolant vacuum | snap on coolant vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "spencer industrial vacuum",
      "context": "spencer industrial vacuum | spencer industrial vacuum | Exact | Competitor / Adjacent Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "spin dryer",
      "context": "spin dryer | spin dryer | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stanley",
      "context": "stanley | stanley | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stanley 6 gallon wet dry vacuum",
      "context": "stanley 6 gallon wet dry vacuum | stanley 6 gallon wet dry vacuum | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stick vacuum",
      "context": "stick vacuum | stick vacuum | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sturdy vacuum cleaner",
      "context": "sturdy vacuum cleaner | sturdy vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "submersible",
      "context": "submersible | submersible | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump",
      "context": "sump pump | sump pump | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump hose",
      "context": "sump pump hose | sump pump hose | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump replacement",
      "context": "sump pump replacement | sump pump replacement | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sunbelt insulation vacuum",
      "context": "sunbelt insulation vacuum | sunbelt insulation vacuum | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sweeper",
      "context": "sweeper | sweeper | Broad match | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "table",
      "context": "table | table | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "temp select vacuum pump oil sds",
      "context": "temp select vacuum pump oil sds | temp select vacuum pump oil sds | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant vacuum cleaner",
      "context": "tennant vacuum cleaner | tennant vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "toilet",
      "context": "toilet | toilet | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "top 10 cordless vacuum",
      "context": "top 10 cordless vacuum | top 10 cordless vacuum | Exact | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "top rated vacuum cleaners",
      "context": "top rated vacuum cleaners | top rated vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tremix vacuum dewatering system",
      "context": "tremix vacuum dewatering system | tremix vacuum dewatering system | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "troubleshooting",
      "context": "troubleshooting | troubleshooting | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Competitor; Product Campaign | NegativeKeywords (5).csv | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "truck coolant",
      "context": "truck coolant | truck coolant | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upgrade",
      "context": "upgrade | upgrade | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upholstery",
      "context": "upholstery | upholstery | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upright",
      "context": "upright | upright | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used industrial size sidewalk scrubber",
      "context": "used industrial size sidewalk scrubber | used industrial size sidewalk scrubber | Phrase | Janitorial / Floorcare / Scrubber | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vaccum",
      "context": "vaccum | vaccum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacmaster",
      "context": "vacmaster | vacmaster | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums; Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacum cleaner",
      "context": "vacum cleaner | vacum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum bags",
      "context": "vacuum bags | vacuum bags | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum bleed cooling system",
      "context": "vacuum bleed cooling system | vacuum bleed cooling system | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaner for hotel use",
      "context": "vacuum cleaner for hotel use | vacuum cleaner for hotel use | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaner horsepower",
      "context": "vacuum cleaner horsepower | vacuum cleaner horsepower | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaner manufacturer corporation",
      "context": "vacuum cleaner manufacturer corporation | vacuum cleaner manufacturer corporation | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaner professional",
      "context": "vacuum cleaner professional | vacuum cleaner professional | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cleaners",
      "context": "vacuum cleaners | vacuum cleaners | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum coolant bleeder",
      "context": "vacuum coolant bleeder | vacuum coolant bleeder | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum coolant flush",
      "context": "vacuum coolant flush | vacuum coolant flush | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum cooling system",
      "context": "vacuum cooling system | vacuum cooling system | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum fill",
      "context": "vacuum fill | vacuum fill | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum filling cooling system",
      "context": "vacuum filling cooling system | vacuum filling cooling system | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum hose",
      "context": "vacuum hose | vacuum hose | Phrase | Parts / Accessories Risk | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum leak",
      "context": "vacuum leak | vacuum leak | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum pod",
      "context": "vacuum pod | vacuum pod | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum pods",
      "context": "vacuum pods | vacuum pods | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum pump",
      "context": "vacuum pump | vacuum pump | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum pump oil mist eliminator",
      "context": "vacuum pump oil mist eliminator | vacuum pump oil mist eliminator | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum tester",
      "context": "vacuum tester | vacuum tester | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "venturi vacuum generator",
      "context": "venturi vacuum generator | venturi vacuum generator | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wall mounted vacuum cleaner for garage",
      "context": "wall mounted vacuum cleaner for garage | wall mounted vacuum cleaner for garage | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "water vacuum",
      "context": "water vacuum | water vacuum | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet dry vac",
      "context": "wet dry vac | wet dry vac | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet dry vacuum cleaners",
      "context": "wet dry vacuum cleaners | wet dry vacuum cleaners | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet dry vacuum ratings",
      "context": "wet dry vacuum ratings | wet dry vacuum ratings | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet vac",
      "context": "wet vac | wet vac | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "what is an industrial vacuum cleaner",
      "context": "what is an industrial vacuum cleaner | what is an industrial vacuum cleaner | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "what is the best commercial vacuum cleaner",
      "context": "what is the best commercial vacuum cleaner | what is the best commercial vacuum cleaner | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "what kind",
      "context": "what kind | what kind | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "whole home vacuum system",
      "context": "whole home vacuum system | whole home vacuum system | Exact | Protected Industrial Intent | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "windsor vacuum cleaner",
      "context": "windsor vacuum cleaner | windsor vacuum cleaner | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "woodshop",
      "context": "woodshop | woodshop | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "woodworking",
      "context": "woodworking | woodworking | Phrase | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Industrial Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "workshop vacuum",
      "context": "workshop vacuum | workshop vacuum | Phrase | Consumer Vacuum / Retail Brand | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "www dustcontrol com",
      "context": "www dustcontrol com | www dustcontrol com | Exact | Generic / Needs Review | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "yard",
      "context": "yard | yard | Broad match | Generic / Needs Review | Review before broad/campaign-level use | Medium | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Swarf Vacuums; Wet & Dry; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial vacuum cleaner]",
      "context": "[commercial vacuum cleaner] | commercial vacuum cleaner | Exact | Protected Industrial Intent | OK for Brand Campaign only / Review globally | Medium | Exact match in Master_Keyword_Matrix | Brand Campaign; May Sale Offer; Product Campaign | Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[heavy duty vacuum cleaner]",
      "context": "[heavy duty vacuum cleaner] | heavy duty vacuum cleaner | Exact | Protected Industrial Intent | OK for Brand Campaign only / Review globally | Medium | Exact match in Master_Keyword_Matrix | Brand Campaign; May Sale Offer; Sump Vacuums | Branded; Oil Sump Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacuum solutions]",
      "context": "[vacuum solutions] | vacuum solutions | Exact | Protected Industrial Intent | OK for Brand Campaign only / Review globally | Medium | Exact match in Master_Keyword_Matrix | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "donaldson",
      "context": "donaldson | donaldson | Phrase | Competitor / Adjacent Brand | Review by campaign scope | Medium | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "goodway vacuum",
      "context": "goodway vacuum | goodway vacuum | Phrase | Competitor / Adjacent Brand | Review by campaign scope | Medium | None | Sump Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hafco vacuum",
      "context": "hafco vacuum | hafco vacuum | Exact | Competitor / Adjacent Brand | Review by campaign scope | Medium | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "085845 dirt devil",
      "context": "085845 dirt devil | 085845 dirt devil | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "12 gallon stainless steel shop vac",
      "context": "12 gallon stainless steel shop vac | 12 gallon stainless steel shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "12 volt oil extractor pump",
      "context": "12 volt oil extractor pump | 12 volt oil extractor pump | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "12000 pa suction",
      "context": "12000 pa suction | 12000 pa suction | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "2 gallon shop vac",
      "context": "2 gallon shop vac | 2 gallon shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "200 cfm vacuum",
      "context": "200 cfm vacuum | 200 cfm vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "2rpd8",
      "context": "2rpd8 | 2rpd8 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "4 extra x4",
      "context": "4 extra x4 | 4 extra x4 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "4 gallon ridgid shop vac",
      "context": "4 gallon ridgid shop vac | 4 gallon ridgid shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "41 x sweepers",
      "context": "41 x sweepers | 41 x sweepers | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "4x8 workbench tools vacuum power and dust separator",
      "context": "4x8 workbench tools vacuum power and dust separator | 4x8 workbench tools vacuum power and dust separator | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "5 gallon shop vac",
      "context": "5 gallon shop vac | 5 gallon shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "55 gallon vacuum",
      "context": "55 gallon vacuum | 55 gallon vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "9l oil extractor",
      "context": "9l oil extractor | 9l oil extractor | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "Bissel",
      "context": "Bissel | bissel | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "Phrase match:",
      "context": "Phrase match: | phrase match | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "Rug Doctor",
      "context": "Rug Doctor | rug doctor | Phrase | Generic / Needs Review | Keep negative | Low | None | Competitor | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[10 hp shop vac]",
      "context": "[10 hp shop vac] | 10 hp shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[accesorios para aspiradora]",
      "context": "[accesorios para aspiradora] | accesorios para aspiradora | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[advance floor scrubber]",
      "context": "[advance floor scrubber] | advance floor scrubber | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[advance vl500]",
      "context": "[advance vl500] | advance vl500 | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora comercial]",
      "context": "[aspiradora comercial] | aspiradora comercial | Exact | Generic / Needs Review | Keep negative | Low | None | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora hyper tough 3 galones]",
      "context": "[aspiradora hyper tough 3 galones] | aspiradora hyper tough 3 galones | Exact | Generic / Needs Review | Keep negative | Low | None | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora inalámbrica wet and dry m500]",
      "context": "[aspiradora inalámbrica wet and dry m500] | aspiradora inal mbrica wet and dry m500 | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradora para taller]",
      "context": "[aspiradora para taller] | aspiradora para taller | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras dayton]",
      "context": "[aspiradoras dayton] | aspiradoras dayton | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspiradoras para taller]",
      "context": "[aspiradoras para taller] | aspiradoras para taller | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[aspirateur atex]",
      "context": "[aspirateur atex] | aspirateur atex | Exact | Generic / Needs Review | Keep negative | Low | None | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[beekman skid vac]",
      "context": "[beekman skid vac] | beekman skid vac | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[best commercial backpack vacuum]",
      "context": "[best commercial backpack vacuum] | best commercial backpack vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[cepillo para aspiradora]",
      "context": "[cepillo para aspiradora] | cepillo para aspiradora | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[clarke vacuum]",
      "context": "[clarke vacuum] | clarke vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial shampoo vacuum]",
      "context": "[commercial shampoo vacuum] | commercial shampoo vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial sweepers]",
      "context": "[commercial sweepers] | commercial sweepers | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[commercial vacuum companies]",
      "context": "[commercial vacuum companies] | commercial vacuum companies | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[como funciona una aspiradora]",
      "context": "[como funciona una aspiradora] | como funciona una aspiradora | Exact | Generic / Needs Review | Keep negative | Low | None | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[construction vacuum rental]",
      "context": "[construction vacuum rental] | construction vacuum rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[dayton vacuum website]",
      "context": "[dayton vacuum website] | dayton vacuum website | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco ram280]",
      "context": "[depureco ram280] | depureco ram280 | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[depureco vacuums]",
      "context": "[depureco vacuums] | depureco vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[edwards vacuum]",
      "context": "[edwards vacuum] | edwards vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[ermator s36 parts manual]",
      "context": "[ermator s36 parts manual] | ermator s36 parts manual | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[eureka commercial vacuum]",
      "context": "[eureka commercial vacuum] | eureka commercial vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[euroclean gd930 h]",
      "context": "[euroclean gd930 h] | euroclean gd930 h | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[fuller commercial vacuum]",
      "context": "[fuller commercial vacuum] | fuller commercial vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[hako minuteman vacuum]",
      "context": "[hako minuteman vacuum] | hako minuteman vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[intertek 4005850]",
      "context": "[intertek 4005850] | intertek 4005850 | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[kubota aspiradora]",
      "context": "[kubota aspiradora] | kubota aspiradora | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[mid america vacuum]",
      "context": "[mid america vacuum] | mid america vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[national vacuum equipment mansfield tx]",
      "context": "[national vacuum equipment mansfield tx] | national vacuum equipment mansfield tx | Exact | Location / Address Noise | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[nilfisk sweeper]",
      "context": "[nilfisk sweeper] | nilfisk sweeper | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[oneida dust deputy]",
      "context": "[oneida dust deputy] | oneida dust deputy | Exact | Generic / Needs Review | Keep negative | Low | None | p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[parker vacuum]",
      "context": "[parker vacuum] | parker vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[partes para aspiradoras]",
      "context": "[partes para aspiradoras] | partes para aspiradoras | Exact | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[plumbing vacuum]",
      "context": "[plumbing vacuum] | plumbing vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[pro team vacuum]",
      "context": "[pro team vacuum] | pro team vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[pullman ermator s26 parts]",
      "context": "[pullman ermator s26 parts] | pullman ermator s26 parts | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[pullman holt shop vac]",
      "context": "[pullman holt shop vac] | pullman holt shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[pulse bac parts]",
      "context": "[pulse bac parts] | pulse bac parts | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[pulse bac vacuum parts]",
      "context": "[pulse bac vacuum parts] | pulse bac vacuum parts | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[riccar vacuum]",
      "context": "[riccar vacuum] | riccar vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[rock vacuum rental]",
      "context": "[rock vacuum rental] | rock vacuum rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[shop vacuums & floor care]",
      "context": "[shop vacuums & floor care] | shop vacuums and floor care | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[spencer vacuum]",
      "context": "[spencer vacuum] | spencer vacuum | Exact | Competitor / Adjacent Brand | Keep negative | Low | None | Brand Campaign | Branded | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[sullair vacuum]",
      "context": "[sullair vacuum] | sullair vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[tornado vacuum]",
      "context": "[tornado vacuum] | tornado vacuum | Exact | Competitor / Adjacent Brand | Keep negative | Low | None | Brand Campaign; HEPA/Construction Vacuums | --; HEPA/Construction | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacumax]",
      "context": "[vacumax] | vacumax | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacuum made in usa]",
      "context": "[vacuum made in usa] | vacuum made in usa | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "[vacuum quick disconnect]",
      "context": "[vacuum quick disconnect] | vacuum quick disconnect | Exact | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; May Sale Offer | Branded | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "acme cleaning equipment; inc.",
      "context": "acme cleaning equipment; inc. | acme cleaning equipment inc | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "advance adgility",
      "context": "advance adgility | advance adgility | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "advance adgility 10xp",
      "context": "advance adgility 10xp | advance adgility 10xp | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "advance adgility 6xp",
      "context": "advance adgility 6xp | advance adgility 6xp | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "advance sc4000",
      "context": "advance sc4000 | advance sc4000 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aercology",
      "context": "aercology | aercology | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aerus electrolux vacuum",
      "context": "aerus electrolux vacuum | aerus electrolux vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aerus vacuum",
      "context": "aerus vacuum | aerus vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "air and vacuum machines for gas stations",
      "context": "air and vacuum machines for gas stations | air and vacuum machines for gas stations | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "airspade vac vacuum excavator",
      "context": "airspade vac vacuum excavator | airspade vac vacuum excavator | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "altonindustries com",
      "context": "altonindustries com | altonindustries com | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "amazon",
      "context": "amazon | amazon | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "antifreeze vacuum pump",
      "context": "antifreeze vacuum pump | antifreeze vacuum pump | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquarium gravel vac",
      "context": "aquarium gravel vac | aquarium gravel vac | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquarium gravel vacuum",
      "context": "aquarium gravel vacuum | aquarium gravel vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquarium vacuum",
      "context": "aquarium vacuum | aquarium vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aquatic gravel vacuum",
      "context": "aquatic gravel vacuum | aquatic gravel vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "aspiradoras comerciales para carpeta",
      "context": "aspiradoras comerciales para carpeta | aspiradoras comerciales para carpeta | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "auction",
      "context": "auction | auction | Phrase | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; Product Campaign | Branded; Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "auto detailing",
      "context": "auto detailing | auto detailing | Broad match | Automotive / Non-Industrial Noise | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | Wet & Dry; Wet & Dry | Core Industrial Cleanup; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "auto scrubber machine",
      "context": "auto scrubber machine | auto scrubber machine | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "auto zone",
      "context": "auto zone | auto zone | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "b001ndnv18",
      "context": "b001ndnv18 | b001ndnv18 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "b00is94bws",
      "context": "b00is94bws | b00is94bws | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "backpack vacuum",
      "context": "backpack vacuum | backpack vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "backpack vacuum commercial",
      "context": "backpack vacuum commercial | backpack vacuum commercial | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "basement sump",
      "context": "basement sump | basement sump | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bauer vacuum",
      "context": "bauer vacuum | bauer vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bdsv2",
      "context": "bdsv2 | bdsv2 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best aquarium gravel vacuum",
      "context": "best aquarium gravel vacuum | best aquarium gravel vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best commercial canister vacuum",
      "context": "best commercial canister vacuum | best commercial canister vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best commercial vacuum",
      "context": "best commercial vacuum | best commercial vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best commercial vacuum consumer reports",
      "context": "best commercial vacuum consumer reports | best commercial vacuum consumer reports | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best german vacuum",
      "context": "best german vacuum | best german vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop cac",
      "context": "best shop cac | best shop cac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vac",
      "context": "best shop vac | best shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vac for car detailing",
      "context": "best shop vac for car detailing | best shop vac for car detailing | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vac for fine dust",
      "context": "best shop vac for fine dust | best shop vac for fine dust | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vac for woodworking",
      "context": "best shop vac for woodworking | best shop vac for woodworking | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vacs",
      "context": "best shop vacs | best shop vacs | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vacuum",
      "context": "best shop vacuum | best shop vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best shop vacuum for fine dust",
      "context": "best shop vacuum for fine dust | best shop vacuum for fine dust | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best upright vacuum",
      "context": "best upright vacuum | best upright vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum 2024",
      "context": "best vacuum 2024 | best vacuum 2024 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum for drywall sander",
      "context": "best vacuum for drywall sander | best vacuum for drywall sander | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum for dust mites",
      "context": "best vacuum for dust mites | best vacuum for dust mites | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum for pet hair and hardwood floors and carpet",
      "context": "best vacuum for pet hair and hardwood floors and carpet | best vacuum for pet hair and hardwood floors and carpet | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best vacuum for the money",
      "context": "best vacuum for the money | best vacuum for the money | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best wet dry vacuum for car detailing",
      "context": "best wet dry vacuum for car detailing | best wet dry vacuum for car detailing | Exact | Automotive / Non-Industrial Noise | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "best wet vacuum for flooded basement",
      "context": "best wet vacuum for flooded basement | best wet vacuum for flooded basement | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bissell",
      "context": "bissell | bissell | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "blastrac vacuum bdc 1216",
      "context": "blastrac vacuum bdc 1216 | blastrac vacuum bdc 1216 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "boat",
      "context": "boat | boat | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "brake bleeder",
      "context": "brake bleeder | brake bleeder | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "branded",
      "context": "branded | branded | -- | Generic / Needs Review | Keep negative | Low | None | P-Max-Industrial; p-max-cnc | -- | Negative keyword report (2).xlsx",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "build clean filters",
      "context": "build clean filters | build clean filters | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "buildclean air scrubber",
      "context": "buildclean air scrubber | buildclean air scrubber | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bull 300",
      "context": "bull 300 | bull 300 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "bull 300 vacuum",
      "context": "bull 300 vacuum | bull 300 vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "camaro",
      "context": "camaro | camaro | Broad match | Automotive / Non-Industrial Noise | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "camel 1200",
      "context": "camel 1200 | camel 1200 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "canister",
      "context": "canister | canister | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "canister vacuum",
      "context": "canister vacuum | canister vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "car detailing",
      "context": "car detailing | car detailing | Broad match | Automotive / Non-Industrial Noise | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | Wet & Dry; Wet & Dry | Core Industrial Cleanup; Wet & Dry | Liquid Recovery / Pump-Out | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "car vacuum",
      "context": "car vacuum | car vacuum | Phrase | Automotive / Non-Industrial Noise | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "career",
      "context": "career | career | Phrase | Jobs / Employment Noise | Keep negative | Low | None | Brand Campaign; Competitor; Product Campaign | Branded | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "careers",
      "context": "careers | careers | Phrase | Jobs / Employment Noise | Keep negative | Low | None | Brand Campaign; Product Campaign | Branded | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "carpet",
      "context": "carpet | carpet | Broad match | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | -- | Negative keyword report (2).xlsx; NegativeKeywords (5).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "carpet cleaner",
      "context": "carpet cleaner | carpet cleaner | Broad match | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "carpet cleaners",
      "context": "carpet cleaners | carpet cleaners | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "carpet extractor",
      "context": "carpet extractor | carpet extractor | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "carpet vacuum",
      "context": "carpet vacuum | carpet vacuum | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cecor",
      "context": "cecor | cecor | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cecor sump shark",
      "context": "cecor sump shark | cecor sump shark | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "centrifuge",
      "context": "centrifuge | centrifuge | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cheap",
      "context": "cheap | cheap | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cheapest",
      "context": "cheapest | cheapest | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cleaning fish tank with gravel vacuum",
      "context": "cleaning fish tank with gravel vacuum | cleaning fish tank with gravel vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cleaning service",
      "context": "cleaning service | cleaning service | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cleaning warehouse floors",
      "context": "cleaning warehouse floors | cleaning warehouse floors | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cnc vacuum pump",
      "context": "cnc vacuum pump | cnc vacuum pump | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cnc vacuum table",
      "context": "cnc vacuum table | cnc vacuum table | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial air and vacuum machines",
      "context": "commercial air and vacuum machines | commercial air and vacuum machines | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial backpack vacuum",
      "context": "commercial backpack vacuum | commercial backpack vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial car vacuum",
      "context": "commercial car vacuum | commercial car vacuum | Exact | Automotive / Non-Industrial Noise | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial carpet cleaner machine",
      "context": "commercial carpet cleaner machine | commercial carpet cleaner machine | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial carpet cleaning machines for sale near me",
      "context": "commercial carpet cleaning machines for sale near me | commercial carpet cleaning machines for sale near me | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial carpet steam cleaner",
      "context": "commercial carpet steam cleaner | commercial carpet steam cleaner | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial cleaning",
      "context": "commercial cleaning | commercial cleaning | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial cleaning equipment",
      "context": "commercial cleaning equipment | commercial cleaning equipment | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial compact street sweeper",
      "context": "commercial compact street sweeper | commercial compact street sweeper | Phrase | Location / Address Noise | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial floor mop machine",
      "context": "commercial floor mop machine | commercial floor mop machine | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial grade vacuum",
      "context": "commercial grade vacuum | commercial grade vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial hand vacuum",
      "context": "commercial hand vacuum | commercial hand vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial insulation vacuum",
      "context": "commercial insulation vacuum | commercial insulation vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial janitorial supplies near me",
      "context": "commercial janitorial supplies near me | commercial janitorial supplies near me | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial lawn vacuum",
      "context": "commercial lawn vacuum | commercial lawn vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial rug cleaning machine",
      "context": "commercial rug cleaning machine | commercial rug cleaning machine | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial steam cleaning machines",
      "context": "commercial steam cleaning machines | commercial steam cleaning machines | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial stick vacuum",
      "context": "commercial stick vacuum | commercial stick vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial upright vacuum",
      "context": "commercial upright vacuum | commercial upright vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuum rental",
      "context": "commercial vacuum rental | commercial vacuum rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial vacuums",
      "context": "commercial vacuums | commercial vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "commercial wet and dry vacuums",
      "context": "commercial wet and dry vacuums | commercial wet and dry vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "concrete slurry vacuum",
      "context": "concrete slurry vacuum | concrete slurry vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "concrete vacuum",
      "context": "concrete vacuum | concrete vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "costco",
      "context": "costco | costco | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "craftsman vacuum wet dry",
      "context": "craftsman vacuum wet dry | craftsman vacuum wet dry | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "cs7000",
      "context": "cs7000 | cs7000 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "deep cleaning vacuum",
      "context": "deep cleaning vacuum | deep cleaning vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "deep cleaning vacuums",
      "context": "deep cleaning vacuums | deep cleaning vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "degreasing",
      "context": "degreasing | degreasing | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "delta dust",
      "context": "delta dust | delta dust | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "deseqpt",
      "context": "deseqpt | deseqpt | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dewalt vacuum",
      "context": "dewalt vacuum | dewalt vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "discount",
      "context": "discount | discount | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "does milwaukee make a scrubber machine",
      "context": "does milwaukee make a scrubber machine | does milwaukee make a scrubber machine | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "drain vacuum",
      "context": "drain vacuum | drain vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dry steam",
      "context": "dry steam | dry steam | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "drywall saw with vacuum attachment",
      "context": "drywall saw with vacuum attachment | drywall saw with vacuum attachment | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "duct cleaning machine",
      "context": "duct cleaning machine | duct cleaning machine | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "duct cleaning machines for sale",
      "context": "duct cleaning machines for sale | duct cleaning machines for sale | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dust devil vacuum",
      "context": "dust devil vacuum | dust devil vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dyson",
      "context": "dyson | dyson | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Central Vacuum Systems; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "dyson v15",
      "context": "dyson v15 | dyson v15 | Phrase | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "eagle power products group",
      "context": "eagle power products group | eagle power products group | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "econoline",
      "context": "econoline | econoline | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "edwards vacuum arizona",
      "context": "edwards vacuum arizona | edwards vacuum arizona | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "electrolux commercial vacuum",
      "context": "electrolux commercial vacuum | electrolux commercial vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "electrolux vacuum",
      "context": "electrolux vacuum | electrolux vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "employment",
      "context": "employment | employment | Phrase | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "enviroflex snorkvac",
      "context": "enviroflex snorkvac | enviroflex snorkvac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "eureka",
      "context": "eureka | eureka | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "euroclean vacuum",
      "context": "euroclean vacuum | euroclean vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "festool vacuum",
      "context": "festool vacuum | festool vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "fish tank vacuum",
      "context": "fish tank vacuum | fish tank vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "fixture",
      "context": "fixture | fixture | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "fixture plate",
      "context": "fixture plate | fixture plate | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "flex vacuum",
      "context": "flex vacuum | flex vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "flex vce 44 ac",
      "context": "flex vce 44 ac | flex vce 44 ac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor cleaner",
      "context": "floor cleaner | floor cleaner | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor cleaners for sale",
      "context": "floor cleaners for sale | floor cleaners for sale | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor machine",
      "context": "floor machine | floor machine | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor scrubber",
      "context": "floor scrubber | floor scrubber | Broad match | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor scrubber machine",
      "context": "floor scrubber machine | floor scrubber machine | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor scrubbers",
      "context": "floor scrubbers | floor scrubbers | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor scrubbers for sale",
      "context": "floor scrubbers for sale | floor scrubbers for sale | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor sweeper",
      "context": "floor sweeper | floor sweeper | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "floor sweepers",
      "context": "floor sweepers | floor sweepers | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "forums",
      "context": "forums | forums | Phrase | Generic / Needs Review | Keep negative | Low | None | Competitor | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "garage vacuum",
      "context": "garage vacuum | garage vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "generators",
      "context": "generators | generators | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gravel vacuum aquarium",
      "context": "gravel vacuum aquarium | gravel vacuum aquarium | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gravel vacuum aquarium with pump",
      "context": "gravel vacuum aquarium with pump | gravel vacuum aquarium with pump | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "grizzly",
      "context": "grizzly | grizzly | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "gutter vacuum",
      "context": "gutter vacuum | gutter vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "handheld vacuum",
      "context": "handheld vacuum | handheld vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "harbor freight oil extractor",
      "context": "harbor freight oil extractor | harbor freight oil extractor | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hercules vacuum",
      "context": "hercules vacuum | hercules vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "high powered insulation vacuum",
      "context": "high powered insulation vacuum | high powered insulation vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "highest cfm shop vac",
      "context": "highest cfm shop vac | highest cfm shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hiring",
      "context": "hiring | hiring | Phrase | Generic / Needs Review | Keep negative | Low | None | Brand Campaign; Product Campaign | Branded | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home carpet",
      "context": "home carpet | home carpet | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Wet & Dry | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home depot",
      "context": "home depot | home depot | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "home depot wet dry vac",
      "context": "home depot wet dry vac | home depot wet dry vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hoover",
      "context": "hoover | hoover | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hoover vacuum",
      "context": "hoover vacuum | hoover vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how does a vacuum advance distributor work",
      "context": "how does a vacuum advance distributor work | how does a vacuum advance distributor work | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how much does a shop vac cost",
      "context": "how much does a shop vac cost | how much does a shop vac cost | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to use a aqueon siphon vacuum",
      "context": "how to use a aqueon siphon vacuum | how to use a aqueon siphon vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to use a gravel siphon",
      "context": "how to use a gravel siphon | how to use a gravel siphon | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to use aqueon siphon vacuum",
      "context": "how to use aqueon siphon vacuum | how to use aqueon siphon vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to use mityvac fluid evacuator",
      "context": "how to use mityvac fluid evacuator | how to use mityvac fluid evacuator | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "how to vacuum a recovery tank",
      "context": "how to vacuum a recovery tank | how to vacuum a recovery tank | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hurricane 500",
      "context": "hurricane 500 | hurricane 500 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hurricane 600 vacuum for sale",
      "context": "hurricane 600 vacuum for sale | hurricane 600 vacuum for sale | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hvac vacuum",
      "context": "hvac vacuum | hvac vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hydro excavation",
      "context": "hydro excavation | hydro excavation | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hydrovac",
      "context": "hydrovac | hydrovac | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hyla vacuum",
      "context": "hyla vacuum | hyla vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "hyper tough 5 gallon wet dry vac",
      "context": "hyper tough 5 gallon wet dry vac | hyper tough 5 gallon wet dry vac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "images",
      "context": "images | images | Phrase | Generic / Needs Review | Keep negative | Low | None | Competitor | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "insulation vacuum",
      "context": "insulation vacuum | insulation vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "insulation vacuum rental",
      "context": "insulation vacuum rental | insulation vacuum rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "insulation vacuums",
      "context": "insulation vacuums | insulation vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "internship",
      "context": "internship | internship | Phrase | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "irobot",
      "context": "irobot | irobot | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ivc 60 24 2 tact2",
      "context": "ivc 60 24 2 tact2 | ivc 60 24 2 tact2 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "janitorial",
      "context": "janitorial | janitorial | Broad match | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "janitorial cleaning supplies",
      "context": "janitorial cleaning supplies | janitorial cleaning supplies | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "janitorial machines",
      "context": "janitorial machines | janitorial machines | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "jdi 6ev",
      "context": "jdi 6ev | jdi 6ev | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "jet dc 650",
      "context": "jet dc 650 | jet dc 650 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "jobs",
      "context": "jobs | jobs | Phrase | Jobs / Employment Noise | Keep negative | Low | None | Brand Campaign; Competitor; Product Campaign | Branded | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "john dow oil extractor",
      "context": "john dow oil extractor | john dow oil extractor | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "karcher professional",
      "context": "karcher professional | karcher professional | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "kirby sweeper",
      "context": "kirby sweeper | kirby sweeper | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "kobalt",
      "context": "kobalt | kobalt | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Sump Vacuums; Swarf Vacuums; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "koblenz vacuum",
      "context": "koblenz vacuum | koblenz vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "kranzle vacuum",
      "context": "kranzle vacuum | kranzle vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "kydex vacuum press",
      "context": "kydex vacuum press | kydex vacuum press | Exact | Generic / Needs Review | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "laguna",
      "context": "laguna | laguna | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "lavex janitorial",
      "context": "lavex janitorial | lavex janitorial | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "leaf vacuum",
      "context": "leaf vacuum | leaf vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "liberty pumps sump jet sj10",
      "context": "liberty pumps sump jet sj10 | liberty pumps sump jet sj10 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "lindhaus vacuum",
      "context": "lindhaus vacuum | lindhaus vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "litter vacuum",
      "context": "litter vacuum | litter vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "low noise shop vac",
      "context": "low noise shop vac | low noise shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "lowe's",
      "context": "lowe's | lowe s | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "lowes",
      "context": "lowes | lowes | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "manual pdf free",
      "context": "manual pdf free | manual pdf free | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mastervac france",
      "context": "mastervac france | mastervac france | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mechanical floor sweeper",
      "context": "mechanical floor sweeper | mechanical floor sweeper | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "metabo",
      "context": "metabo | metabo | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "metro datavac pro",
      "context": "metro datavac pro | metro datavac pro | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "meyer versa vac",
      "context": "meyer versa vac | meyer versa vac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "miele",
      "context": "miele | miele | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "miele vacuum",
      "context": "miele vacuum | miele vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mighty vac",
      "context": "mighty vac | mighty vac | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "milwaukee 6 gallon vacuum",
      "context": "milwaukee 6 gallon vacuum | milwaukee 6 gallon vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "minuteman vacuum",
      "context": "minuteman vacuum | minuteman vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "mityvac 7201 fluid evacuator plus",
      "context": "mityvac 7201 fluid evacuator plus | mityvac 7201 fluid evacuator plus | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "most powerful small shop vac",
      "context": "most powerful small shop vac | most powerful small shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "napa",
      "context": "napa | napa | Broad match | Automotive / Non-Industrial Noise | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "navac np12dm",
      "context": "navac np12dm | navac np12dm | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "navac recovery",
      "context": "navac recovery | navac recovery | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "navac recovery machine",
      "context": "navac recovery machine | navac recovery machine | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "near me",
      "context": "near me | near me | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "numatic vacuum",
      "context": "numatic vacuum | numatic vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oil skimmer",
      "context": "oil skimmer | oil skimmer | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oneida",
      "context": "oneida | oneida | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "oreck vacuum",
      "context": "oreck vacuum | oreck vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pacvac vacuum",
      "context": "pacvac vacuum | pacvac vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "parking lot sweeper for sale",
      "context": "parking lot sweeper for sale | parking lot sweeper for sale | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "parking lot vacuum sweeper rental",
      "context": "parking lot vacuum sweeper rental | parking lot vacuum sweeper rental | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "parkside jet wash",
      "context": "parkside jet wash | parkside jet wash | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pdf",
      "context": "pdf | pdf | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "peak antifreeze",
      "context": "peak antifreeze | peak antifreeze | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pictures",
      "context": "pictures | pictures | Phrase | Generic / Needs Review | Keep negative | Low | None | Competitor | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pittsburgh union steel shop vac",
      "context": "pittsburgh union steel shop vac | pittsburgh union steel shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "plans",
      "context": "plans | plans | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "plastic chips",
      "context": "plastic chips | plastic chips | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pods",
      "context": "pods | pods | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pompa para sacar aceite",
      "context": "pompa para sacar aceite | pompa para sacar aceite | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pond vacuum",
      "context": "pond vacuum | pond vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pool vacuum",
      "context": "pool vacuum | pool vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "porter cable",
      "context": "porter cable | porter cable | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "potholing",
      "context": "potholing | potholing | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "powered gravel vacuum",
      "context": "powered gravel vacuum | powered gravel vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "powr flite",
      "context": "powr flite | powr flite | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pressure washer",
      "context": "pressure washer | pressure washer | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "professional carpet cleaner vacuum",
      "context": "professional carpet cleaner vacuum | professional carpet cleaner vacuum | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "professional carpet cleaning machine",
      "context": "professional carpet cleaning machine | professional carpet cleaning machine | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "professional cleaning equipment",
      "context": "professional cleaning equipment | professional cleaning equipment | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "professional cleaning vacuum",
      "context": "professional cleaning vacuum | professional cleaning vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "prolux vacuum",
      "context": "prolux vacuum | prolux vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Central Vacuum Systems | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pulse bac vacuum",
      "context": "pulse bac vacuum | pulse bac vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pump pit",
      "context": "pump pit | pump pit | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "pumping services",
      "context": "pumping services | pumping services | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rainbow vacuum",
      "context": "rainbow vacuum | rainbow vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ram vac",
      "context": "ram vac | ram vac | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rebuild",
      "context": "rebuild | rebuild | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "refrigerant",
      "context": "refrigerant | refrigerant | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "refrigerant recovery machine",
      "context": "refrigerant recovery machine | refrigerant recovery machine | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rent",
      "context": "rent | rent | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "repair",
      "context": "repair | repair | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "repair manual",
      "context": "repair manual | repair manual | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid 4 gallon wet dry vac",
      "context": "ridgid 4 gallon wet dry vac | ridgid 4 gallon wet dry vac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid 6 gallon",
      "context": "ridgid 6 gallon | ridgid 6 gallon | Phrase | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ridgid vacuum 16 gallon",
      "context": "ridgid vacuum 16 gallon | ridgid vacuum 16 gallon | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rip clean extractor kit",
      "context": "rip clean extractor kit | rip clean extractor kit | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "ritello",
      "context": "ritello | ritello | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rnvac",
      "context": "rnvac | rnvac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "robot vacuum",
      "context": "robot vacuum | robot vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "robotic vacuum",
      "context": "robotic vacuum | robotic vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "roomba",
      "context": "roomba | roomba | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rrp vacuums",
      "context": "rrp vacuums | rrp vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "rug cleaner",
      "context": "rug cleaner | rug cleaner | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "salary",
      "context": "salary | salary | Phrase | Jobs / Employment Noise | Keep negative | Low | None | Brand Campaign; Product Campaign | Branded | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "santech vacuum pump",
      "context": "santech vacuum pump | santech vacuum pump | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sase bull 300 price",
      "context": "sase bull 300 price | sase bull 300 price | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sase vacuum",
      "context": "sase vacuum | sase vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "scv 105",
      "context": "scv 105 | scv 105 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "second hand",
      "context": "second hand | second hand | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; Product Campaign | Branded; Industrial Vacuums; Sump Vacuums | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "second-hand",
      "context": "second-hand | second-hand | Phrase | Generic / Needs Review | Keep negative | Low | None | Competitor | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sensor s12",
      "context": "sensor s12 | sensor s12 | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "septic truck",
      "context": "septic truck | septic truck | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "septic vacuum",
      "context": "septic vacuum | septic vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "services",
      "context": "services | services | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sewer vacuum",
      "context": "sewer vacuum | sewer vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shark",
      "context": "shark | shark | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shark navigator",
      "context": "shark navigator | shark navigator | Phrase | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shark vacuum",
      "context": "shark vacuum | shark vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums; May Sale Offer | HEPA/Construction | NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac for dust",
      "context": "shop vac for dust | shop vac for dust | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac for sale",
      "context": "shop vac for sale | shop vac for sale | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac stainless steel",
      "context": "shop vac stainless steel | shop vac stainless steel | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop vac wet dry vac",
      "context": "shop vac wet dry vac | shop vac wet dry vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shop-vac",
      "context": "shop-vac | shop-vac | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shopvac",
      "context": "shopvac | shopvac | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shopvac com",
      "context": "shopvac com | shopvac com | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "shredder",
      "context": "shredder | shredder | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "siphon vacuum gravel cleaners",
      "context": "siphon vacuum gravel cleaners | siphon vacuum gravel cleaners | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "skimmer",
      "context": "skimmer | skimmer | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sl14 400",
      "context": "sl14 400 | sl14 400 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sofraper",
      "context": "sofraper | sofraper | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stainless steel shop vac",
      "context": "stainless steel shop vac | stainless steel shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stainless steel shop vacuum",
      "context": "stainless steel shop vacuum | stainless steel shop vacuum | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stanley 4.0 wet dry vac",
      "context": "stanley 4.0 wet dry vac | stanley 4 0 wet dry vac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "stanley vacuum",
      "context": "stanley vacuum | stanley vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "steam cleaner",
      "context": "steam cleaner | steam cleaner | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "storm drain",
      "context": "storm drain | storm drain | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "street sweeper",
      "context": "street sweeper | street sweeper | Phrase | Location / Address Noise | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "street sweeper scrubber",
      "context": "street sweeper scrubber | street sweeper scrubber | Phrase | Location / Address Noise | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "strongest shop vac",
      "context": "strongest shop vac | strongest shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "submersible sump pump",
      "context": "submersible sump pump | submersible sump pump | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "suction cup",
      "context": "suction cup | suction cup | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump installation",
      "context": "sump pump installation | sump pump installation | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump repair",
      "context": "sump pump repair | sump pump repair | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "sump pump to clean pool",
      "context": "sump pump to clean pool | sump pump to clean pool | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "swanlake fluid extractor",
      "context": "swanlake fluid extractor | swanlake fluid extractor | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "target",
      "context": "target | target | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign; Wet & Dry Industrial Vacuums | --; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant",
      "context": "tennant | tennant | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant 600e",
      "context": "tennant 600e | tennant 600e | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant commercial vacuum",
      "context": "tennant commercial vacuum | tennant commercial vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant company",
      "context": "tennant company | tennant company | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant scrubber dryer",
      "context": "tennant scrubber dryer | tennant scrubber dryer | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennant t5 floor scrubber for sale",
      "context": "tennant t5 floor scrubber for sale | tennant t5 floor scrubber for sale | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tennat",
      "context": "tennat | tennat | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "the sweeper com",
      "context": "the sweeper com | the sweeper com | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tineco",
      "context": "tineco | tineco | Phrase | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "top rated shop vac",
      "context": "top rated shop vac | top rated shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "trench drain",
      "context": "trench drain | trench drain | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "trench vacuum",
      "context": "trench vacuum | trench vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "trident vacuum",
      "context": "trident vacuum | trident vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "tweezer",
      "context": "tweezer | tweezer | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "uline vacuum",
      "context": "uline vacuum | uline vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "under $300",
      "context": "under $300 | under 300 | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "under 100",
      "context": "under 100 | under 100 | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "under 200",
      "context": "under 200 | under 200 | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "unger",
      "context": "unger | unger | Exact | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "unitec vacuum",
      "context": "unitec vacuum | unitec vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upc 194767110017",
      "context": "upc 194767110017 | upc 194767110017 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upc 814953010494",
      "context": "upc 814953010494 | upc 814953010494 | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "upright vacuum",
      "context": "upright vacuum | upright vacuum | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used",
      "context": "used | used | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign; Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Branded; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used depureco",
      "context": "used depureco | used depureco | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used hurricane 500 vacuum for sale",
      "context": "used hurricane 500 vacuum for sale | used hurricane 500 vacuum for sale | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used insulation vacuum for sale",
      "context": "used insulation vacuum for sale | used insulation vacuum for sale | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "used vacuum",
      "context": "used vacuum | used vacuum | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "utilivac",
      "context": "utilivac | utilivac | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "utilivac ve75",
      "context": "utilivac ve75 | utilivac ve75 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vac truck",
      "context": "vac truck | vac truck | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vac truck manufacturers",
      "context": "vac truck manufacturers | vac truck manufacturers | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacport",
      "context": "vacport | vacport | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vactagon",
      "context": "vactagon | vactagon | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vactor 2100",
      "context": "vactor 2100 | vactor 2100 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum bleeder",
      "context": "vacuum bleeder | vacuum bleeder | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum chamber",
      "context": "vacuum chamber | vacuum chamber | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum chuck",
      "context": "vacuum chuck | vacuum chuck | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum comerciales",
      "context": "vacuum comerciales | vacuum comerciales | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum craftsman",
      "context": "vacuum craftsman | vacuum craftsman | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum fill radiator",
      "context": "vacuum fill radiator | vacuum fill radiator | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum fill tool",
      "context": "vacuum fill tool | vacuum fill tool | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum fish tank",
      "context": "vacuum fish tank | vacuum fish tank | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum fixture",
      "context": "vacuum fixture | vacuum fixture | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum for dental office",
      "context": "vacuum for dental office | vacuum for dental office | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum for insulation removal rental",
      "context": "vacuum for insulation removal rental | vacuum for insulation removal rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum forming",
      "context": "vacuum forming | vacuum forming | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum generator",
      "context": "vacuum generator | vacuum generator | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum gripper",
      "context": "vacuum gripper | vacuum gripper | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum hold down",
      "context": "vacuum hold down | vacuum hold down | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum lifter",
      "context": "vacuum lifter | vacuum lifter | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum lifter for sheet metal",
      "context": "vacuum lifter for sheet metal | vacuum lifter for sheet metal | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum orna metal co",
      "context": "vacuum orna metal co | vacuum orna metal co | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum packaging",
      "context": "vacuum packaging | vacuum packaging | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum packing",
      "context": "vacuum packing | vacuum packing | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum plate",
      "context": "vacuum plate | vacuum plate | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum professional cleaning",
      "context": "vacuum professional cleaning | vacuum professional cleaning | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum sealer",
      "context": "vacuum sealer | vacuum sealer | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum store",
      "context": "vacuum store | vacuum store | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum stores",
      "context": "vacuum stores | vacuum stores | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum table",
      "context": "vacuum table | vacuum table | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum truck",
      "context": "vacuum truck | vacuum truck | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer; Product Campaign | Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vacuum wholesaler",
      "context": "vacuum wholesaler | vacuum wholesaler | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vector vacuum",
      "context": "vector vacuum | vector vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "viper",
      "context": "viper | viper | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "viper floor scrubber dealer",
      "context": "viper floor scrubber dealer | viper floor scrubber dealer | Phrase | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | Product Campaign | Industrial Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "viper floor scrubber fang 20",
      "context": "viper floor scrubber fang 20 | viper floor scrubber fang 20 | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "viper floor sweeper",
      "context": "viper floor sweeper | viper floor sweeper | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vodex",
      "context": "vodex | vodex | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vodex salon air",
      "context": "vodex salon air | vodex salon air | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | NegativeKeywords (5).csv | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "vulcan vacuum",
      "context": "vulcan vacuum | vulcan vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "walk behind floor scrubber",
      "context": "walk behind floor scrubber | walk behind floor scrubber | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "walmart",
      "context": "walmart | walmart | Broad match | Consumer Vacuum / Retail Brand | Keep negative | Low | None | Competitor; Product Campaign; Wet & Dry Industrial Vacuums | --; Industrial Vacuums; Sump Vacuums; Swarf Vacuums; Wet & Dry; Wet & Dry | Core Industrial Cleanup | Negative keyword report (2).xlsx; NegativeKeywords (5).csv; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "warehouse floor scrubber",
      "context": "warehouse floor scrubber | warehouse floor scrubber | Exact | Janitorial / Floorcare / Scrubber | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "washing station",
      "context": "washing station | washing station | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "waste removal service",
      "context": "waste removal service | waste removal service | Broad match | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Sump Vacuums; Swarf Vacuums | Negative keyword report (2).xlsx; NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "water removal service",
      "context": "water removal service | water removal service | Phrase | Rental / Service / Repair / Parts | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wessel werk tk286",
      "context": "wessel werk tk286 | wessel werk tk286 | Exact | Generic / Needs Review | Keep negative | Low | None | Sump Vacuums | Oil Sump Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wet dry vacuum rental",
      "context": "wet dry vacuum rental | wet dry vacuum rental | Exact | Rental / Service / Repair / Parts | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "what is the most powerful small shop vac",
      "context": "what is the most powerful small shop vac | what is the most powerful small shop vac | Exact | Consumer Vacuum / Retail Brand | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wheelbarrow vacuum",
      "context": "wheelbarrow vacuum | wheelbarrow vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | May Sale Offer | Test Offer | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wholesale vacuums",
      "context": "wholesale vacuums | wholesale vacuums | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "window well",
      "context": "window well | window well | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wiring diagram",
      "context": "wiring diagram | wiring diagram | Phrase | Generic / Needs Review | Keep negative | Low | None | Brand Campaign | Branded | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "wood",
      "context": "wood | wood | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Industrial Vacuums; Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "woodchips",
      "context": "woodchips | woodchips | Phrase | Generic / Needs Review | Keep negative | Low | None | Product Campaign | Swarf Vacuums | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "work bench vacuum",
      "context": "work bench vacuum | work bench vacuum | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Term_Master",
      "term_or_pattern": "www shopvac com",
      "context": "www shopvac com | www shopvac com | Exact | Generic / Needs Review | Keep negative | Low | None | HEPA/Construction Vacuums | HEPA/Construction | NegativeKeywords (6).csv",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | [nilfisk vacuum] | Exact | Ad group | Brand Campaign | Branded | Review before using | High | Exact match in Master_Keyword_Matrix | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial wet vac | Exact | Campaign | Central Vacuum Systems | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | commercial wet vac",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | dust vacuum | Exact | Campaign | Central Vacuum Systems | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | dust vacuum",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | heavy duty commercial vacuum cleaner | Exact | Campaign | Central Vacuum Systems | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | heavy duty commercial vacuum cleaner",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collector vacuum | Exact | Campaign | HEPA/Construction Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | dust collector vacuum",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | insulation removal vacuum | Exact | Campaign | HEPA/Construction Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | insulation removal vacuum",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | aspiradoras comerciales | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | aspiradoras para trabajo pesado | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | colector de polvos | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | colectores de polvo | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | hepa shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sanitary vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | shop dust vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wet and dry vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum cleaner | Exact | Campaign | May Sale Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | commercial vacuum cleaner",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | heavy duty vacuum cleaner | Exact | Campaign | May Sale Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | heavy duty vacuum cleaner",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | heavy duty vacuum cleaners | Exact | Campaign | May Sale Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | heavy duty vacuum cleaners",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | nilfisk vacuum | Exact | Campaign | May Sale Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | nilfisk vacuum",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Phrase | Campaign | May Sale Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | shop vac",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | heavy duty vacuum | Exact | Ad group | May Sale Offer | Test Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | professional vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | ruwac parts | Exact | Ad group | May Sale Offer | Test Offer | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradora industrial uso rudo] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradora para trabajo pesado] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradora profesional] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradoras comerciales] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradoras industriales] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuum] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums corp] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums usa] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco m100] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco ram 280] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco usa] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco vacuum] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco] | Exact | Campaign | P-Max-Industrial | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collection | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sawdust | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | atex | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | central vacuum system | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | centralized vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | combustible dust | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collection | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collector | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust extractor | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | explosion proof | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | hazloc | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | nfpa | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | oil mist collector | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sawdust | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | shop dust collector | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | silica | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | silica vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wood chips | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum cleaner | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collection | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collection | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust extractor | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dust extractor | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | industrial vacuum service | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | oil mist collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | oil mist collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sawdust | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sawdust | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | shop dust collector | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | shop dust collector | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | silica | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | silica | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wood chips | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wood chips | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wood shavings | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Phrase | Ad group | Product Campaign | Wet & Dry | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | battery powered industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | delfin vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | good industrial vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | goodway industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | heavy duty vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | heavy duty vacuum cleaner | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | industrial vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | industrial vacuum cleaner heavy duty | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | industrial vacuum cleaners | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | industrial vacuum cleaners for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | ruwac vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | stainless steel vacuum | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | used industrial vacuum cleaners for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | used industrial vacuum for sale | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner industrial | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | yellow belly sump sucker | Exact | Ad group | Sump Vacuums | Oil Sump Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Phrase | Campaign | Wet & Dry Industrial Vacuums | Review before using | High | Exact match in Master_Keyword_Matrix | 1 | shop vac",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac | Broad match | Campaign | Wet & Dry Industrial Vacuums | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradora industrial] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradoras comerciales] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [aspiradoras profesionales] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco chip vacuum] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuum] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums corp] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums usa] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | [depureco industrial vacuums] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco m100] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco ram 280] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco usa] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco vacuum] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [depureco] | Exact | Campaign | p-max-cnc | -- | Review before using | High | Exact match in Master_Keyword_Matrix | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial grade vacuum cleaner | Exact | Campaign | Brand Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | ruwac vacuum parts | Exact | Campaign | Brand Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Competitor/adjacent brand term; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | venturi system vacuum | Exact | Campaign | Brand Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [commercial grade vacuum cleaner] | Exact | Campaign | Brand Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | [ruwac vacuum parts] | Exact | Campaign | Brand Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [venturi system vacuum] | Exact | Campaign | Brand Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [american made vacuum cleaners] | Exact | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [grainger vacuum cleaners] | Exact | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [steam vacuum cleaner commercial] | Exact | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [vacuum cleaner commercial] | Exact | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | [vacuum fittings] | Exact | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | None | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rental | Phrase | Ad group | Brand Campaign | Branded | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial vacuum | Exact | Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | delta vacuum system | Exact | Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Looks like a valid industrial-intent keyword; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | whole home vacuum system | Exact | Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Looks like a valid industrial-intent keyword; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | www dustcontrol com | Exact | Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | how to | Phrase | Campaign | Competitor | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | manual | Phrase | Campaign | Competitor | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Service/rental/parts intent; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | replacement | Phrase | Campaign | Competitor | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | troubleshooting | Phrase | Campaign | Competitor | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | best shop vacuum for dust collection | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Consumer or retail vacuum brand/store; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial vacuum | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | how to reduce dust in warehouse | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | portable dust collection system | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Looks like a valid industrial-intent keyword; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner manufacturer corporation | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wall mounted vacuum cleaner for garage | Exact | Campaign | HEPA/Construction Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | 16006 hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | 2023 best vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | ash vacuum with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | best commercial vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | best cordless stick vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | best cordless vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | best hepa vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | best high end vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | best shop vac for dust collection | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | best vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | best vacuum cleaners for dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | best wet dry vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | best wet dry vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | build clean dust control system | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cast n vac 1000 | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial car wash vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial car wash vacuum systems | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial hepa vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | commercial vacuum with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dayton hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | dewalt hepa rrp vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | euroclean gd930 hepa vacuum parts | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | floor sander vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | h class vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepa air purifier | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepa filter commercial vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepa vacuum commercial | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | hepa vacuum lowes | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | hepa vacuum rental | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepa vacuum wet dry | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | hepavac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | hi vac | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | hospital vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial floor sweeper scrubber | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial leaf vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial sweeper machine | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | iq 426 hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | maxvac dust extractor | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | nikro hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | oc vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | oreck xl commercial vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | quietest dust collector for woodworking | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rent a hepa vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | ridgid vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | ridgid wet dry vacuums | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac for concrete dust | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vac with hepa filter | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | stanley 6 gallon wet dry vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | sturdy vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | sunbelt insulation vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | tennant vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | top 10 cordless vacuum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | top rated vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | tremix vacuum dewatering system | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vaccum | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner horsepower | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner professional | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | wet dry vacuum cleaners | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | wet dry vacuum ratings | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | windsor vacuum cleaner | Exact | Ad group | HEPA/Construction Vacuums | HEPA/Construction | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | american made vacuum cleaners | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | black & decker air swivel vacuum cleaner | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | commercial car wash vacuum parts | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Service/rental/parts intent; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | grainger vacuum cleaners | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner commercial | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum cleaner for hotel use | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | vacuum fittings | Exact | Campaign | May Sale Offer | Review before broad/campaign-level use | Medium | None | 1 | Parts/accessories term; may be valid or invalid depending campaign",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | best commercial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | big vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | brandsmart vacuum cleaners | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | commercial cordless vacuum cleaners | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | commercial vacuum hose | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet cleaner machine | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet cleaners | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet vacuum | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial cleaning equipment | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial handheld vacuums | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial strength carpet cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | industrial vacuum truck for sale | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial walk behind vacuum | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | venturi vacuum generator | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | what is an industrial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | what is the best commercial vacuum cleaner | Exact | Ad group | May Sale Offer | Test Offer | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Competitor / Adjacent Brand",
      "context": "Competitor / Adjacent Brand | [aspiradoras delfin] | Exact | Campaign | P-Max-Industrial | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [commercial floor cleaning machines for sale] | Exact | Campaign | P-Max-Industrial | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | [sistema de aspiracion centralizada] | Exact | Campaign | P-Max-Industrial | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | basement | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | battery | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | cordless | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Parts/accessories term; may be valid or invalid depending campaign; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | garage | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | house | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | how to | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | manual | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Service/rental/parts intent; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rental | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Service/rental/parts intent; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | replacement parts | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Service/rental/parts intent; Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | robot | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | troubleshooting | Phrase | Campaign | Product Campaign | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1 | Phrase overlaps useful master terms.",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | battery | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | car | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | cordless | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | ebay | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | free | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | garage | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | home | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | household | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | pet hair | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rental | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | replacement parts | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | robot | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | rug | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | upholstery | Broad match | Campaign | Product Campaign | -- | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | built in | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | built in | Phrase | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | built-in | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | garage | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | garage | Phrase | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | home | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | house | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | house | Phrase | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | residential | Broad match | Ad group | Product Campaign | Central Vacuum Systems | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | ackland grainger | Exact | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | altoka cleaning systems | Exact | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | bags | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | belt | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cleaning supply | Broad match | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | cordless | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | cordless vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | dust collector parts | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | dust system blower rectangle transition | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | filter replacement | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | floor cleaner machine industrial | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | grainger products | Exact | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | grainger website | Exact | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | home dust collectors | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | hose | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial backpack vaccuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet cleaners | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial carpet cleaners | Exact | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | industrial floor scrubbers | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | industrial stick vacuum | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | jet dust | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | manual | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | mop | Broad match | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | motor | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | parts | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | proteam commercial vacuum cleaners | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rental | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | replacement | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | replacement filter | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | sweeper | Broad match | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | sweeper | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Janitorial / Floorcare / Scrubber",
      "context": "Janitorial / Floorcare / Scrubber | used industrial size sidewalk scrubber | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | vacuum bags | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum pump | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | woodshop | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | woodworking | Phrase | Ad group | Product Campaign | Industrial Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | accessories | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | attachments | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | bags | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | basement | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | basement | Exact | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | car coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | concrete grinding | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant fill | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant filler | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | coolant hose | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant mixer | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzle | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzles | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant pipes | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant refill | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | coolant system parts | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | coolant vacuum fill | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cooling system | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cooling system fill tool | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cooling system vacuum fill | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | cordless vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | disposal | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | engine coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | filter | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | filter replacement | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | gasket | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | hose | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | house | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | how to | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | manual | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | mist collector | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | parts | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | pod gasket | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | rental | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | replacement | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | replacement filter | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | service | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | shop vacuum | Exact | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | truck coolant | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | vacuum bags | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | vacuum hose | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | vacuum pump | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | water vacuum | Exact | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wet dry vac | Exact | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 2",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | wet vac | Exact | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Consumer Vacuum / Retail Brand",
      "context": "Consumer Vacuum / Retail Brand | workshop vacuum | Phrase | Ad group | Product Campaign | Sump Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | accessories | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | accessories | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | antifreeze | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | aquarium | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | attachments | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | attachments | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | autozone | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | bags | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | bags | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | basement | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | basement | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | battery | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | battery powered | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | bilge | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | bleeder | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | bosch dust extractor | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | camero | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | car coolant | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | car coolant | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | clarifier | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | None | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | commercial vacuum | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | concrete grinder | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | concrete grinding | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | concrete grinding | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant bleeder | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant filler | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant filler | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant flush | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | coolant hose | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Parts / Accessories Risk",
      "context": "Parts / Accessories Risk | coolant hose | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant mixer | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant mixer | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzle | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzle | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzles | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant nozzles | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant pipes | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant pipes | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant pressure tester | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant refill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | coolant refill | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | coolant system parts | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Rental / Service / Repair / Parts",
      "context": "Rental / Service / Repair / Parts | coolant system parts | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | coolant vacuum fill | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Protected Industrial Intent",
      "context": "Protected Industrial Intent | coolant vacuum fill | Phrase | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    },
    {
      "source_sheet": "Negative_Segments",
      "term_or_pattern": "Generic / Needs Review",
      "context": "Generic / Needs Review | cooling system | Broad match | Ad group | Product Campaign | Swarf Vacuums | Review before broad/campaign-level use | Medium | Partial/phrase overlap with protected master terms | 1",
      "public_safe_route": "Clarify that Depureco serves industrial/manufacturing applications; route consumer, residential, DIY, discount, job, salary, and unrelated tool searches away from RFQ intent.",
      "do_not_publish_ppc_detail": "Do not expose bid/campaign/negative-keyword strategy publicly."
    }
  ]
}