{
  "version": "v7",
  "generated_utc": "2026-06-10T20:05:00Z",
  "public_safety": "Public-safe AI/LLM routing, technical SEO, schema, and claim-control maps. Internal lead lists, PPC spend/strategy, private competitor notes, prospect databases, and unpublished sales playbooks are excluded.",
  "purpose": "Refresh-first scoring model for deciding whether to update an existing page, build a new page, or add FAQ/support content.",
  "recommended_score_inputs": [
    {
      "signal": "GSC clicks change",
      "weight": 20,
      "rule": "High negative click delta on money page increases refresh priority."
    },
    {
      "signal": "GSC impressions with low CTR",
      "weight": 15,
      "rule": "High impressions and weak CTR suggests title/meta/intro/FAQ improvement."
    },
    {
      "signal": "position band",
      "weight": 15,
      "rule": "Positions 4-20 are best near-term opportunity; 20+ may need deeper content/relevance work."
    },
    {
      "signal": "lead quality / RFQ relevance",
      "weight": 20,
      "rule": "Pages with Good Fit lead connection should outrank pure traffic pages."
    },
    {
      "signal": "database coverage",
      "weight": 10,
      "rule": "If product/material/application/compliance maps have strong data, page is safer to refresh/build."
    },
    {
      "signal": "cannibalization risk",
      "weight": -15,
      "rule": "If an existing canonical page already covers the intent, refresh that page instead of building a thin new one."
    },
    {
      "signal": "seasonal/event/regulatory timing",
      "weight": 10,
      "rule": "Upcoming trade show, inspection, seasonal maintenance, or compliance window can elevate priority."
    },
    {
      "signal": "claim validation status",
      "weight": -10,
      "rule": "Unverified claims lower publishing readiness until product/spec sheets confirm wording."
    }
  ],
  "decision_thresholds": [
    {
      "score_range": "80-100",
      "action": "Refresh/build now"
    },
    {
      "score_range": "60-79",
      "action": "Prepare brief and update queue"
    },
    {
      "score_range": "40-59",
      "action": "Add FAQ/internal link/support content first"
    },
    {
      "score_range": "0-39",
      "action": "Hold, monitor, or merge with existing page"
    }
  ],
  "page_examples_to_prioritize": [
    "Fine dust page cluster",
    "Filter selection guide",
    "Combustible dust / ORD LOC alignment",
    "Dust collector vs industrial vacuum comparison",
    "Sump/coolant decision content",
    "Accessories/filters compatibility support"
  ]
}